'We're All Influencers Now' with Scott Guthrie (Ep. 207)

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Recorded04 Mar 2020

Publisherfeed.podbean.com ↗

Handlerec:10350281

Show notes

Independent influencer marketing specialist Scott Guthrie joins the PRovoke Podcast to talk about a new report, We're All Influencers Now, which covers governance and best practice for communications professionals working with influencers from Instagram celebrity endorsement to B2B, and why the influencer ecosystem – or "word-of-mouth at scale" – has become so important to brands.

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