The PRovoke Media Podcast

CCO Podcast: Megan Noel on “Bringing all the Storytellers Together” at Covista

10 Feb 2026

Contributed by Lukas

After a career spanning roles at Edelman, PwC, and Golin, Megan Noel made the decision last year to take on a new challenge at what was then Adtalem G...

PRovoke Podcast: Richard Edelman on Why Companies Should Be "Trust Brokers"

30 Jan 2026

Contributed by Lukas

In the wake of the World Economic Forum in Davos and the release of the larest Edelman Trust Barometer last week, PRovoke Media founder Paul Holmes sa...

Agency Leaders Podcast: Burson's Corey duBrowa in Davos

26 Jan 2026

Contributed by Lukas

In this episode of the PRovoke Media Agency Leaders Podcast, Burson global CEO Corey duBrowa and UK CEO Simon Redfern chat to editorial director Maja ...

Athletic Brewing CMO Andre Katz

21 Jan 2026

Contributed by Lukas

In this episode of the PRovoke Media CCO Podcast, Maja Pawinska Sims is joined by Athletic Brewing’s chief marketing officer Andrew Katz to explore ...

Agency Leader Podcast: PHA Group's George Coleman

16 Dec 2025

Contributed by Lukas

In this episode of the PRovoke Media Agency Leader Podcast, Maja Pawinska Sims is joined by The PHA Group’s CEO George Coleman, who joined the firm ...

Podcast: In 2026, Truth Will Be The Ultimate Brand Value

10 Dec 2025

Contributed by Lukas

Every year, Havas Red gazes into its crystal ball and produces its Red Sky Predictions. We sat down with the firm’s Europe and UK CEO Rachael Sansom...

Reclaiming Confidence in a Chaotic Marketing Landscape

24 Nov 2025

Contributed by Lukas

Diana Marszalek and Michael Kempner discuss why so many leaders feel paralyzed despite having more data, tools, and technology than ever. 

Podcast: Inside PRovokeGlobal on Purpose, Talent and AI

18 Nov 2025

Contributed by Lukas

Aarti Shah talks with Kathryn Metcalfe and Jennifer Teitler about the biggest takeaways from PRovoke Media’s Global Summit in Chicago including AI’...

CCO Podcast: On Being Technology and Data-Driven at Booking Holdings

09 Nov 2025

Contributed by Lukas

For the latest edition of our CCO Podcast, Paul Holmes sat down with Leslie Cafferty, chief communications officer at Booking Holdings, to discuss how...

The 2025 Young Changemakers

23 Oct 2025

Contributed by Lukas

In this inspiring episode of the PRovoke Media podcast, Maja Pawinska Sims talks to our Young Changemakers for 2025. The four amazing young women from...

Podcast: Golin's "Raising the Rare" Report

17 Oct 2025

Contributed by Lukas

Golin's Jaimee Reggio discusses the needs of young people living with rare diseases during their transition to adulthood. 

Podcast Jaimee Reggio

17 Oct 2025

Contributed by Lukas

Golin's Jaimee Reggio on rare diseases and young adults

Podcast: Brandon Edwards

29 Sep 2025

Contributed by Lukas

Unlock Health's Brandon Edwards discusses healthcare marketing in the post-truth era.

Podcast: News Influencers’ Role In Shaping Public Opinion

24 Sep 2025

Contributed by Lukas

Journalist Aaron Parnas and Avoq’s Jaclyn Rothenberg discuss the rise of news influencers and  how communicators can best engage with them. As con...

CCO Podcast: Managing Change Amid Controversy at Novavax

21 Sep 2025

Contributed by Lukas

Novavax CCO Silvia Taylor discusses the company’s role in developing a Covid vaccine, the ensuing vaccine controversy, and how Novavax refined its s...

The CCO Podcast: How Swisscom’s Communications Team Is Doing AI Right

14 Sep 2025

Contributed by Lukas

As companies seek to incorporate artificial intelligence into their communications efforts, authenticity and transparency are critical, says Swisscom’...

Podcast: Amanda Berenstein on What’s Fueling Mexico’s PR Growth

25 Aug 2025

Contributed by Lukas

Trophy Case: Wiith "Piece of Me," KPN Tapped Gen Z Culture with Purpose

25 Aug 2025

Contributed by Lukas

In the first episode of our new Trophy Case podcast series, PRovoke Media editor-in-chief Paul Holmes sat down with Dave Frauenfelder, VP brand, marke...

Current Global on what consumers really think of NSFW topics

31 Jul 2025

Contributed by Lukas

In this episode of the PRovoke Media podcast, recorded in Cannes, Current Global CEO Mike Rosich talks to Maja Pawinska Sims about the agency's new NS...

Jennifer Risi in Cannes: "Stay the Course"

30 Jun 2025

Contributed by Lukas

In a podcast from PRovoke Media’s Cannes HQ, The Sway Effect’s Jen Risi discusses her on firm’s commitment to diversity and inclusion, and he ad...

We. Communications' Nitin Mantri in Cannes

30 Jun 2025

Contributed by Lukas

In this episode of th PRovoke Media podcast, part of our special Cannes series, Maja Pawinska Sims is joined on the Croisette by Nitin Mantri, APAC pr...

Agency Leaders Podcast: Edouard Fillias

30 Jun 2025

Contributed by Lukas

The founder of French digital agency Jin says future shareholders might prefer to have their companies led by an artificial intelligence rather than ...

Radical Compassion as a Catalyst for Innovation

27 Jun 2025

Contributed by Lukas

In this episode of the PRovoke Media podcast, Adam Pawluk, head of Labs at JPA Health, breaks down the concept of “radical compassion” and its inc...

Agency Leaders Podcast: Susan Howe

11 Jun 2025

Contributed by Lukas

In the second of our CEO Podcast series, Paul Holmes talked with Susan Howe, chief executive of The Weber Shandwick Collective, for a wide-ranging con...

Fight or Flight On The Individualist Era

20 May 2025

Contributed by Lukas

Fight or Flight discusses the growth of employee power.

Building Out Golin’s Vision To Be The First Fully AI-Integrated PR Agency

28 Apr 2025

Contributed by Lukas

Golin chief AI officer Jeff Beringer joins the PRovoke Media podcast to discuss his vision for being a fully AI-integrated PR agency. If all goes as p...

Doomscrolling, Disinformation and DOGE – Survival Skills For Uncertain Times

11 Apr 2025

Contributed by Lukas

This year has already seen rapid and significant disruption in the media, policy and business landscape. Meanwhile, the increasing sophistication of d...

CCO Podcast 3: Michael Gonda (McDonald's)

13 Mar 2025

Contributed by Lukas

In a candid conversation with Paul Holmes, chief impact officer Michael Gonda discussed the past year at McDonald's from inflation to the election, fr...

How PR Pros Can Tackle AI Agents, Trump 2.0 And The Disinformation Deluge

21 Feb 2025

Contributed by Lukas

FleishmanHillard's head of digital reputation for EMEA, Peter Wilson, joins Maja Pawinska Sims in the Markettiers studio to talk about the emergence o...

A New Blueprint for Civil Society Engagement from Zeno

19 Feb 2025

Contributed by Lukas

Building on Zeno Group’s recent report on “Allies & Advocates,” which provides a new blueprint for civil society engagement in an increasing...

Agency Leaders Podcast: #1, Richard Edelman

31 Jan 2025

Contributed by Lukas

In the first of a series of interviews with the leaders of agencies around the world, Paul Holmes sat down with Richard Edelman, CEO of Edelman. In a ...

Balancing Lead Gen and Brand-Building in B2B Marketing

14 Jan 2025

Contributed by Lukas

Research from UK agency Brands2Life found business-to-business marketers struggling to balance the immediate payoff of lead generation with the long-t...

CCO Podcast: PMI’s Moira Gilchrist on the “Fifth Estate”

02 Jan 2025

Contributed by Lukas

Moira Gilchrist, chief communications officer at Philip Morris International, joins Paul Holmes to discuss the “Fifth Estate,” and the changing fa...

Podcast: PRophet's Aaron Kwittken On What's Next In AI

20 Dec 2024

Contributed by Lukas

Aaron Kwittken discusses how he sees the PR using AI in the year ahead.

Lonely at the top? Female agency founders in conversation

18 Dec 2024

Contributed by Lukas

Fine Lines founder Kat McGettigan and Goldbug founder Lara Gould join Maja Pawinska Sims on the PRovoke Podcast to talk about their career journeys an...

PRovokeMedia CCO Podcast: 1. Charlotte West and Adrian Monck

04 Dec 2024

Contributed by Lukas

In the first of a series of podcasts for and featuring chief communications officers, PRovoke Media founder discussed the various roles that CCOs play...

Hunter’s Heddy DeMaria On Influence In America

21 Nov 2024

Contributed by Lukas

Hunter chief insights & strategy officer Heddy DeMaria joins the PRovoke Media podcast to discuss the findings of the agency’s Influence in Amer...

Protecting corporate reputation in a cybersecurity crisis

15 Nov 2024

Contributed by Lukas

Cyber breaches – like the recent DDOS attacks on archive.org and 23&Me – are making headlines more frequently, and the way they are handled in...

2024 PRovoke Global Summit Recap

13 Nov 2024

Contributed by Lukas

In the wake of our PRovokeGlobal Summit, Paul Holmes got together with Drew Warren and Rachel Caggiano from Ogilvy to discuss the dominant themes of t...

Navigating purpose & ESG in the B2B tech industry

11 Nov 2024

Contributed by Lukas

In this episode of the PRovoke Media podcast, Maja Pawinska Sims is joined by Richard Smith, co-founder and CEO of fintech Payen, and MikeWorldWide di...

"Korean-ness” in PR

24 Oct 2024

Contributed by Lukas

Christina Kim, a former Freuds exec and now corporate PR manager at travel technology firm Yanolja, joins Maja Pawinska Sims on the PRovoke Media podc...

The Rise Of Asian Brands With Burson's HS Chung

17 Oct 2024

Contributed by Lukas

Burson’s Asia Pacific CEO HS Chung joins Arun Sudhaman on his final PRovoke Media podcast, to discuss the rise of Asian companies on the global stag...

Avoq Strategic Planning Lead On Data-Driven Decision Making

14 Oct 2024

Contributed by Lukas

In this episode of the PRovoke Media podcast, Avoq strategic planning leader Dianne Riddle Mikeska takes a wide-ranging look at how the comms industry...

APCO founder Margery Kraus

11 Sep 2024

Contributed by Lukas

APCO founder Margery Kraus joins the PRovoke Media podcast to discuss the pioneering consultancy's journey as it marks its 40th anniversary of operati...

2024 Young Changemakers

06 Sep 2024

Contributed by Lukas

The Young Changemaker Awards were launched by PRovoke Media and WE Communications in 2022 to celebrate young female communicators from underrepresente...

Stephen Thomas on 'Reputations of Value'

27 Aug 2024

Contributed by Lukas

Former AIA brand and communications head Stephen Thomas joins the PRovoke Media podcast to discuss his new book, entitled 'Reputations of Value: Winni...

How Did Our Agency Of The Year Winners Stand Out In a Tough Year For PR

13 Aug 2024

Contributed by Lukas

PRovoke Media founder Paul Holmes sat down with principals from 2024 Agencies of the Year Chandler Chicco, Day One and The Sway Effect to find out wha...

MikeWorldWide’s Tom Berry On The Evolution Of PR

04 Aug 2024

Contributed by Lukas

In this episode of the PRovoke Media podcast, Maja Pawinska Sims is joined by Tom Berry, UK managing director of global agency MikeWorldWide, in a liv...

Podcast: Bad Language

22 Jul 2024

Contributed by Lukas

Sherlock's Patrick O'Neill discusses companies turning off Latin American consumers by not using language properly.

Diversity Hiring: A Double-Edged Sword?

10 Jul 2024

Contributed by Lukas

This episode of the PRovoke Media podcast is the audio of a provocative webinar with this year’s cohort of The Xec – the UK leadership scheme for ...

Behind Gen Z Comes Gen Alpha

09 Jul 2024

Contributed by Lukas

Day One Agency’s Erin Amend and Rita Onyx, creator and founder of the Onyx Family Brands,  discuss Gen Alpha and what the kids who are part of it w...

Reputation, Risk & Resilience With Rod Cartwright

08 Jul 2024

Contributed by Lukas

In this episode of the PRovoke Media podcast, crisis and issues specialist Rod Cartwright talks to Maja Pawinska Sims about the findings of his recent...

Claudine Moore on Africa's PR opportunities

08 Jul 2024

Contributed by Lukas

Allison managing director Claudine Moore joins the PRovoke Media podcast to discuss the firm's new Africa Business Cultural Intelligence Report, which...

How DEIB Fuels Creativity

08 Jul 2024

Contributed by Lukas

Day One Agency’s Randi White and The One Club for Creativity’s Adrienne Lucas, both of whom lead their organizations’ DEI efforts, discuss the r...

Podcast: Building A Better Future Of Travel

03 Jul 2024

Contributed by Lukas

Bookings Holdings chief communications officer Leslie Cafferty discusses how technology is empowering consumers to see the world.

Roundtable: The Global Rise Of B2B Influence

25 Jun 2024

Contributed by Lukas

PRovoke Media partnered with Ogilvy PR to discuss why influencer marketing is one of the B2B world's fastest-growing communications priorities.   Rea...

Trading Up With B2B Influencers

30 May 2024

Contributed by Lukas

In this episode of the PRovoke Media podcast, in partnership with Cirkle, we discuss the growing importance of B2B influencers. Maja Pawinska Sims tal...

Rethinking The 21st Century PR Network

23 May 2024

Contributed by Lukas

In this discussion Havas Red CEO James Wright joins PRovoke Media editor-in-chief to discuss how he is rethinking the 21st century network agency mode...

ADHD & Agency Leadership

22 May 2024

Contributed by Lukas

Paul Nolan, COO and co-owner of B2B technology specialist agency CCGroup, talks about neurodiversity in the PR industry and his own late ADHD diagnosi...

Independent PR Leaders On Strategic Investment In Tech, Talent and More

08 May 2024

Contributed by Lukas

In the latest podcast from our partners at PROI, we connected with PR agency founders from around the world who are embracing new technologies from ar...

Does The ESG Backlash Require A Responsibility Reset?

08 May 2024

Contributed by Lukas

Paul Holmes is joined by Alison Dasilva and Penny Kozakos from Zeno Group to discuss what stakeholders expect from corporations when it comes to contr...

Influence 100 Podcast: A Proactive Response To Polarization

06 May 2024

Contributed by Lukas

Description Immerse yourself into an engaging and enlightening discussion about the stakeholder economy, sustainability, and dealing with changing co...

Team Farner & The New Strategic Communications Landscape

09 Apr 2024

Contributed by Lukas

In this edition of the PRovoke Media podcast, two senior leaders from one of Europe’s fastest-growing agency groups join Maja Pawinska Sims to talk ...

KPMG's Jane Lawrie on AI and ESG

04 Apr 2024

Contributed by Lukas

KPMG corporate affairs chief Jane Lawrie joins the PRovoke Media podcast to discuss the intersection of artificial intelligence  and ESG, across such...

The power of communications in accelerating sustainability adoption

07 Feb 2024

Contributed by Lukas

While some Asia-Pacific countries, such as Japan, have witnessed a strong rise in ESG coverage, investing, and consumer adoption of sustainable produc...

Truth, Trust & Trickery

31 Jan 2024

Contributed by Lukas

Finn Partners’ Gil Bashe joins the PRovoke Media podcast to discuss the perilous spread of false information — and communicators duty to curb it. ...

The Burson mega-merger: is bigger better?

29 Jan 2024

Contributed by Lukas

In this episode of the PRovoke Media podcast, editors Arun Sudhaman and Maja Pawinska Sims have a lively discussion about the merger of BCW and Hill &...

The Lowdown On Analyst Relations

22 Jan 2024

Contributed by Lukas

The Guyer Group’s Kevin Whalen joins the PRovoke Media podcast to discuss the evolving practice of analyst relations.

Global Healthcare Campaigns, Myth Or Reality?

10 Jan 2024

Contributed by Lukas

In this edition of the PRovoke Media podcast, Paul Holmes is joined by GCI Health global CEO Kristin Cahill and Europe and Middle East president Kath ...

Using AI To Supercharge Success

08 Jan 2024

Contributed by Lukas

In October, Unlock Health joined me to discuss the PRovokeGlobal Summit. This month they sat down again to discuss the main lessons learned from a div...

Havas Red On The Maturation of Influencer Marketing

14 Dec 2023

Contributed by Lukas

Over the last decade or so, influencer marketing has matured to the point where today being a creator is considered a bona fide career built on rich r...

The critical role of comms in decriminalising suicide

01 Dec 2023

Contributed by Lukas

Global suicide prevention and crisis support organisation Lifeline International has launched a new campaign, Decriminalise Suicide Worldwide: the fir...

HBCU Sports In The Limelight

21 Nov 2023

Contributed by Lukas

Mid-Eastern Athletic Conference Commissioner Sonja Stills joins the PRovoke Media podcast to discuss raising the visibility of HBCU sports.

Cross-Generational Communications: Creating Ageless Connections

16 Nov 2023

Contributed by Lukas

In this episode sponsored by Racepoint Global, we discuss how the themes of curiosity and cross-generational collaboration apply to the world of commu...

Moderna Chief Brand Officer Kate Cronin

13 Nov 2023

Contributed by Lukas

Kate Cronin joins the PRovoke Media podcast to discuss Moderna showing up at large events not typically associated with pharmaceutical companies.

PRovokeGlobal Preview: Is Disruption Redefining The Agency World?

27 Oct 2023

Contributed by Lukas

PRovokeGlobal Podcast Sponsor, Unlock Health joins Paul Holmes ahead of this year's Global Summit to talk disruption in the PR space and making impact...

Brands Should Act More Like Creators

26 Oct 2023

Contributed by Lukas

Codeword founding partner Kyle Monsoon discusses the value in brands acting like creators — and what that looks like.

Ex-AIIB comms chief Bob Pickard

26 Oct 2023

Contributed by Lukas

Bob Pickard joins the PRovoke Media podcast to discuss his dramatic exit from the Asian Infrastructure Investment Bank, whom he accused of being overl...

The Rise Of Misinformation And What It Means For Brand Storytellers

19 Oct 2023

Contributed by Lukas

In an era when it is reported that more than half of Americans believe national news organizations intend to mislead, misinform or persuade the public...

Tier One On Leveraging Trendspotting To Elevate Brands

18 Oct 2023

Contributed by Lukas

Tier One Partners’ Marian Hughes and Celina Fine discuss the art and science of trendspotting and how the firm leverages trends to boost brands. 

How Brands Can Build Consumer Love In A Cost-Of-Living Crisis

15 Aug 2023

Contributed by Lukas

In this episode of the PRovoke Media podcast, Cirkle’s consumer managing director Kate Gibson and her client Jim Shearer, marketing director of froz...

The Future Of Cognitive AI And Its Role In Protecting Brands

10 Aug 2023

Contributed by Lukas

BCW joins the podcast to discuss their recently announced partnership with Limbik, a top information defense technology company rooted in cognitive ar...

Maureen Lippe On Radical Reinvention

03 Aug 2023

Contributed by Lukas

Lippe Taylor founder and chairman Maureen Lippe discusses her new book, Radical Reinvention, and the personal story behind it.

Prioritizing Employee Wellness Is Good Business

26 Jul 2023

Contributed by Lukas

Marina Maher Communications' Olga Fleming and Ketchum's Diane Fakhouri join the PRovoke Media Podcast to discuss why wellness programs are not just a ...

The power of strategic comms for social impact

24 Jul 2023

Contributed by Lukas

Stan Getui, the Africa director of Luminate, joins Maja Pawinska Sims to talk about the global philanthropy organisation’s new ‘Winning Hearts an...

Cannes Series: 2023 Festival Retrospective

20 Jul 2023

Contributed by Lukas

W Communications associate Creative Director John Wilkinson, and Director Jess O'Donohoe join PRovoke Editor Maja Pawinska Sims to unpack their...

The Gap Between Journalists’ & Consumers’ Views Of The Media

20 Jul 2023

Contributed by Lukas

Megan Driscoll, CEO and founder of EvolveMKD, discusses the substantial disconnect between how the media views itself and how its audience sees it.

Andrew Bloch on clients, new business and agency M&A

18 Jul 2023

Contributed by Lukas

Andrew Bloch, co-founder of iconic UK agency Frank, joins the PRovoke Media podcast to discuss his new career direction, which involves twin roles foc...

African Tech & EMEA Tech Agency Of The Year

13 Jul 2023

Contributed by Lukas

In this two-part PRovoke Media Podcast, PRovoke Media editor-in-chief Arun Sudhaman sits down with Wimbart founder and CEO Jessica Hope and CC Group C...

Intrepid Travel’s Comms Head On Sustainable Travel

11 Jul 2023

Contributed by Lukas

Mike Sadowski, who leads comms for adventure travel company Intrepid, joins the PRovoke Media podcast to discuss communicating the benefits of sustain...

PRovoke editors: Cannes review, market update & more

06 Jul 2023

Contributed by Lukas

PRovoke Media editors Arun Sudhaman and Maja Pawinska Sims sit down in London to review the 2023 Cannes Lions, addressing the PR industry's performanc...

Cannes Series: Backing Values With Data

01 Jul 2023

Contributed by Lukas

In this episode, Arun Sudhaman talks beachside in Cannes with BCW's UK CEO and Global Chief Brand Officer, Rebecca Grant and BCW Movatory colleagues, ...

Cannes Series: Every Lion Is A Cannes Lion

01 Jul 2023

Contributed by Lukas

MMC Executive Creative Director James Ferber joins Paul Holmes beachside in Cannes to discuss the power of creativity in PR. Ferber proposes that unli...

Influence 100: Corporate Activism With Torod Neptune And Liz Micci

30 Jun 2023

Contributed by Lukas

Paul Holmes kicks off the Influence 100 podcast series focused on critical challenges facing corporate communications leaders sponsored by FGS Global....

Larry Weber On The Evolution Of Tech PR

29 Jun 2023

Contributed by Lukas

Larry Weber, founder & CEO of Racepoint Global, discusses the PRovoke Media podcast discusses the evolution tech PR over the last 40-plus years and th...

Cannes Series: The Case Against Creative Supremacy

23 Jun 2023

Contributed by Lukas

Arun Sudhaman interviews W Communications Founder, Warren Johnson, in Cannes to discuss the importance placed on creative ownership, lead roles, and t...

Natalie Boden On Latina Moms’ Challenges & Opportunities

08 Jun 2023

Contributed by Lukas

Natalie Boden, founder and CEO of Boden Agency, discusses her efforts to support working moms and “The Power of the Mamiverse.”

Taking Action While Navigating Public Opinion And Political Rhetoric

01 Jun 2023

Contributed by Lukas

Global Strategy Group’s Tanya Meck talks about protecting your brand — and remaining vocal — in a divisive political environment. 

Courageous Creativity As The Foundation Of Transformation

11 May 2023

Contributed by Lukas

Padilla and the U.S. Highbush Blueberry Council join this episode to talk about elevating the appeal of blueberries across stakeholders by enabling co...

PR Succession Lines And The Next Generation Of Leaders

10 May 2023

Contributed by Lukas

When PR agency founders move on, they face several choices about the fate of their business. In this episode, Paul Holmes interviews second-generation...