The PRovoke Media Podcast

Why Creativity Is Exploding In B2B Comms

09 May 2023

Contributed by Lukas

B2B communications hasn’t always been seen as the most creative corner of the PR industry, but with more and more B2B agencies recruiting creative d...

Google’s All-Female Comms Leadership Team

04 May 2023

Contributed by Lukas

To mark International Women’s Day and Women’s History Month, four members of Google’s all-female communications leadership team in the UK and EM...

Fenton’s Valarie De La Garza On LatinX Leadership

25 Apr 2023

Contributed by Lukas

Valarie De La Garza, CEO of Fenton Communications, discusses lessons learned from her experience as a Latina CEO and how her Mexican heritage has infl...

Keeping Earned Media’s Seat At The Table

17 Apr 2023

Contributed by Lukas

Coyne PR’s Stacy Bataille joins the podcast to discuss the evolution of earned media and how PR professionals can ensure PR stays in the marketing m...

What Comms Pros Need To Know About Climate Lobbying

17 Apr 2023

Contributed by Lukas

As the urgency of the climate crisis intensifies, more corporates are beginning to disclose information about their climate policies and the extent to...

The Change Agencies On Inclusive Communications

06 Apr 2023

Contributed by Lukas

RenewPR president Ben Finzel and Siarza CEO Kristelle Siarza discuss The Change Agencies, a network of independent firms specializing in inclusive com...

Navigating and Leading Through The Heavy Impact of Trauma

06 Apr 2023

Contributed by Lukas

Dr. Ebony Copeland, director of the Howard University Student Health Center, and leaders from Ketchum, Jim Joseph and Michelle Baker, join the podcast...

Niche Practices Translate To Big Learnings For The Greater Agency

14 Mar 2023

Contributed by Lukas

French West Vaughan joins this episode to discuss how niche practice acquisitions can be mutually beneficial, while also serving as a major growth str...

PR in Ukraine, one year after the invasion

10 Mar 2023

Contributed by Lukas

As the war in Ukraine continues past the first anniversary of Russia’s invasion, Viroslava Novosylna, the founder and CEO of Ukrainian PR agency Slo...

CommsIndex with Sylvia Evans and Charles Lankester

09 Mar 2023

Contributed by Lukas

The Asia-Pacific Communications Index is conducted annually by the Asia-Pacific Association of Communication Directors (APACD) in conjunction with Rud...

Igniting the Industry: Making Change With Purpose

07 Mar 2023

Contributed by Lukas

2022 Changemaker Mubashira Farooqi joins WE Communications Global CEO Melissa Waggener Zorkin, and PRovoke Media's Arun Sudhaman to discuss the import...

The Agency Within The Agency: Bringing Creative In-House

03 Mar 2023

Contributed by Lukas

The evolving nature of communications means reevaluating the ways things have been done in the past, including dated recruiting models and traditional...

More Than Medicine: Is Corporate Reputation The New Gold Standard?

28 Feb 2023

Contributed by Lukas

Ben Fisher, head of health UK at WE Communications, joins the PRovoke Media Podcast to discuss the latest research on how health care companies can be...

Setting Course for Women-Led Entrepreneurship in PR

09 Feb 2023

Contributed by Lukas

Three representatives— from three different continents — of the Public Relations Organization International talk about why they started their own ...

The Importance Of Indigenous Perspectives

06 Feb 2023

Contributed by Lukas

In this episode of PRovoke Media podcast, Emily Whetung-MacInnes, Proof Strategies’ senior advisor of Indigenous relations, discusses what it takes ...

AJ Jones On Starbucks, DEI & Employee Partners

31 Jan 2023

Contributed by Lukas

Aranthan “AJ” Jones II is Starbucks head of global comms and public affairs. In this episode of the PRovoke Media podcast, he joins Diana Marszale...

Why Consumer Empowerment Is Leading To A Boom In Asia-Pacific Health Care Communications

27 Jan 2023

Contributed by Lukas

It may have taken longer than other regions for Asia-Pacific to adopt health care as a standard among PR and Comms practices, but the region is swiftl...

Building Coalitions That Command Lasting Change

26 Jan 2023

Contributed by Lukas

As organizations look for ways to define and scale their purpose and impact, the importance of building coalitions comprised of dedicated like-minded ...

Davos Voices: Abhinav Kumar, Brian Lott, Jill Kouri

25 Jan 2023

Contributed by Lukas

Three conversations from the 2023 World Economic Forum, each bringing a different lens on which to view the event. In the first, TCS global markets CM...

Engaging Regional Expertise To Differentiate When Launching In Latin America

20 Jan 2023

Contributed by Lukas

Having a presence in Latin America is top-of-mind for many brands seeking to boost their global presence, and many are looking for the secret sauce to...

Chasing Profit In A Changing Media Landscape

17 Jan 2023

Contributed by Lukas

Changes to the way media is monetized are transforming the industry landscape as we know it. Broadsheet Communications’ Alex Wolf shares his expert ...

Growth Out Of Global: Summit Trends To Watch For in 2023

13 Jan 2023

Contributed by Lukas

PRovokeGlobal 2022 capped off a year spent discussing the many industry trends that have emerged and re-emerged. Over the course of the year which cul...

AI & Avoiding Data Overload

15 Dec 2022

Contributed by Lukas

A longtime industry veteran, Boathouse President Peter Prodromou is a big believer in the benefits of AI in informing business decisions — on the co...

Making B2B Creative Edgy

15 Dec 2022

Contributed by Lukas

As Walker Sands VP & creative director, Ann Hagner has infused the out-of-the-box creative commonly seen in consumer campaigns into the firm’s work ...

Andy Pharoah on Mars and sustainability

15 Dec 2022

Contributed by Lukas

Andy Pharoah is vice president of corporate affairs and sustainability at Mars. In this episode of the PRovoke Media podcast, he joins Maja Pawinska S...

How Mentoring Empowers Women In PR

14 Dec 2022

Contributed by Lukas

At the end of last year, networking group Global Women in PR (GWPR) launched the first cross-border mentoring programme, Empower, for women working in...

The benefits of being a B-Corp

13 Dec 2022

Contributed by Lukas

Milk and Honey PR has been working with purpose-driven businesses since its inception and was one of the first PR agencies to be certified as a B-Corp...

PR & The Facebook Whistleblower

06 Dec 2022

Contributed by Lukas

Just over a year ago, Francis Haugen exposed her former employer, Facebook, for putting profit over safety, garnering high-profile media like a 60 Min...

Making Impact: Strategy, Shared Values, And Purpose (Part 2)

01 Dec 2022

Contributed by Lukas

Notified’s Sylvie Harton joins the PRovoke Media podcast for the second episode in a two-part series discussing the PR practitioner’s role in crea...

John Brown on COP27 and climate crisis communications

21 Nov 2022

Contributed by Lukas

John Brown, founder of brand activism agency Don’t Cry Wolf and former chair of the PRCA’s Climate Misinformation Strategy Group, joins EMEA edito...

Making Impact: Pairing Strategy And Shared Values For Purpose That Matters, Part 1

16 Nov 2022

Contributed by Lukas

PR and communications professionals are spending more time than ever working on DE&I, ESG and purpose communications, but some continue to fall short....

As Venture Capital And Fintech Slow, Could This Be Greentech’s Moment?

14 Nov 2022

Contributed by Lukas

Hotwire’s Ben Romberg shares how the rise of ESG communications is shining a light on a big opportunity ahead for greentech, especially companies fo...

Is there a Right Decision in the Return to Office Debate?

03 Nov 2022

Contributed by Lukas

Is it time to pack up your home office and start commuting again? You might not be ready, but your company’s leadership likely is. According to KPM...

Preparing Communicators and Leaders for Uncharted Days Ahead

03 Nov 2022

Contributed by Lukas

The world looks drastically different than it did three years ago, and change is far from over. Padilla's Matt Kucharski and 3M's Sam Sventek discuss ...

How communications can help fragmented health systems

11 Oct 2022

Contributed by Lukas

SPAG co-founder and managing partner Aman Gupta joins the PRovoke Media podcast to discuss why corporate communicators need to take responsibility for...

Politics & Business: Electing When to Take A Stand

03 Oct 2022

Contributed by Lukas

In this PRovoke Media Podcast, Rodell Mollineau and Ron Bonjean, co-founders and partners at ROKK Solutions, discuss the current political situation i...

APACD Podcast: Stephen Forshaw from Airbus

22 Sep 2022

Contributed by Lukas

The Asia-Pacific Association of Communication Directors launches its new podcast with an interview with Airbus Australia/New Zealand chief representat...

A Continued Conversation on a Company’s Purpose — in Light of a Potential Economic Downturn

20 Sep 2022

Contributed by Lukas

James Wright, Global CEO of Red Havas, and Renee Connolly, Chief Diversity, Equity & Inclusion Officer, and Head of Innovation HR Engagement & Inclusi...

Future PR trends — authorship, altruism & more

05 Sep 2022

Contributed by Lukas

Ogilvy PR Australia and New Zealand CEO Richard Brett joins the PRovoke Media podcast to discuss his firm's latest Futures Report, which examines key ...

Engaging Your Stakeholders on Today’s Social Issues

22 Jul 2022

Contributed by Lukas

In this PRovoke Media Podcast, Andrea Hagelgans, managing director of social engagement issues for Edelman, shares why, when and how to take positions...

Cannes Series: Ogilvy on the creative earned media mindset

19 Jul 2022

Contributed by Lukas

In this latest episode from our series recorded at the Cannes Lions International Festival of Creativity, Paul Holmes talks to Julianna Richter, the g...

The Gen Z Effect on the Workplace

18 Jul 2022

Contributed by Lukas

The next generation of workers are about to step onto the world stage, and their impact is going to be profound – is your organization ready? In thi...

Unique Considerations Agencies Face When Going Global

07 Jul 2022

Contributed by Lukas

Zoe Watson, Australia lead and vice president of global strategy at Praytell, shares how companies can set themselves up for success when growing thei...

Cannes Series: What authenticity means in 2022

23 Jun 2022

Contributed by Lukas

The fourth episode of our Cannes podcast series features Weber Shandwick chief creative officer Tom Beckman and global executive creative director Ang...

Cannes Series: Making net zero net positive for everyone

23 Jun 2022

Contributed by Lukas

In the third edition of our Cannes podcast series, Avian WE CEO Nitin Mantri sits down with Arun Sudhaman to discuss why climate change and ESG issues...

Cannes Series: How brands can be culturally relevant and impactful

23 Jun 2022

Contributed by Lukas

In our second podcast from Cannes Lions International Festival of Creativity, Weber Shandwick’s EMEA CEO Michael Frohlich and David Levin, co-founde...

Cannes Series: Hotwire on creativity in ESG reporting

23 Jun 2022

Contributed by Lukas

In the first of a series of special podcasts from Cannes Lions International Festival of Creativity, Hotwire’s co-president of North America, Heathe...

Building Brand Trust with ESG

22 Jun 2022

Contributed by Lukas

Heather Kernahan, CEO of Hotwire Global Communications, shares paths and pitfalls to creating loyalty through environmental, social and corporate gove...

Cyberattacks: Preparing for the Inevitable

20 Jun 2022

Contributed by Lukas

Every single industry is a target for cyber criminals these days, but Anna Ruth Williams, founder and chief strategy officer at ARPR, and Geoff Blaine...

Upskilling Diverse Post-Grads For Marketing Careers

17 Jun 2022

Contributed by Lukas

In this episode of the PRovoke Media Podcast, Celen Vasquez provides insight into the organization COOP, and how it trains under-employed college grad...

Exploring the State of the Influencer Space

15 Jun 2022

Contributed by Lukas

Armando Triana, senior vice president of social media at Coyne PR, and Henry Langer, vice president of customer success at Julius Influencer Marketing...

The Evolution of Purpose: Organizations’ Progress Beyond Well-Intentioned Pledges in 2022

13 Jun 2022

Contributed by Lukas

James Wright, Global CEO of Red Havas, and Anne Tyrer, Vice President of U.K. Corporate Affairs and Communications at American Express, share how bran...

The State of PR Across Latin America

09 Jun 2022

Contributed by Lukas

After six years running Edelman Mexico as general manager, Mariana Sanz in 2021 added serving as CEO of Latin America to her responsibilities. In this...

An Inside Look at the World of Pharma Influencers

07 Jun 2022

Contributed by Lukas

Influencer Shanda Foster and Marina Maher Communications senior VP Kristine Fan join the PRovoke Media podcast to discuss what it takes for influencer...

Multiculturalism in Health Care: What it Is and Best Practice Insights

02 Jun 2022

Contributed by Lukas

More companies are embracing multiculturalism and approaching their audiences with a renewed recognition – and celebration – of their differences....

Bringing Science To Strategic Communications

30 May 2022

Contributed by Lukas

In this episode of the PRovoke Media podcast, Lyndon Johnson, the founder of Toronto-based communications agency Think Differently, talks to Maja Pawi...

Breaking Through the B2B Thought Leadership Noise

25 May 2022

Contributed by Lukas

Edelman's Joseph Kingsbury and Ferguson's Victoria Morrissey join Paul Holmes to discuss findings of Edelman's latest B2B thought leadership study reg...

Getting Travelers Back To Puerto Rico

17 May 2022

Contributed by Lukas

Discover Puerto Rico CMO Leah Chandler joins the Provoke Podcast to discuss bringing Puerto Rico tourism back to life after repeated crises.

Partnering To Bolster Multicultural Communications

02 May 2022

Contributed by Lukas

Zeno Group CEO Barby Siegel and Egami CEO Teneshia Jackson Warner join the PRovoke Media podcast to discuss their firms’ new partnership centered ar...

Winning the Talent Wars: How to Attract and Retain Top Talent

27 Apr 2022

Contributed by Lukas

While the majority of businesses were sending employees home at the beginning of the pandemic, Moderna was rapidly scaling. When the pharmaceutical co...

The PRovoke Podcast: Perfecting the Partnership

27 Apr 2022

Contributed by Lukas

A great partner can make or break a campaign. In today's PRovoke Media Podcast episode, "Perfecting the Partnership," we talk to Coyne PR and Eggland’...

The state of technology storytelling in Asia

19 Apr 2022

Contributed by Lukas

Allison+Partners MD Jeremy Seow and technology journalist Eileen Yu join the PRovoke Media podcast to examine how tech news is changing in Asia. The d...

Clyde Group On Being Intentional About DE&I

07 Apr 2022

Contributed by Lukas

2021 saw Clyde Group publish its first IDEA (Inclusivity, Diversity, Equity, & Accountability) Report, a transparent accounting of the firm’s accomp...

Redhill’s Jacob Puthenparambil on globalisation

05 Apr 2022

Contributed by Lukas

Redhill founder Jacob Puthenparambil joins the PRovoke Media podcast to discuss the changing nature of globalisation in the PR industry. In conversati...

FWV Through A Looking-Glass: 25 Years of Pushing Boundaries

01 Apr 2022

Contributed by Lukas

In this episode of the PRovoke Podcast, Paul Holmes talks with Rick French, founder and CEO at French/West/Vaughan a PR agency that was one of the fir...

The Future of Corporate Communications: Business Transformation

31 Mar 2022

Contributed by Lukas

In this episode of the PRovoke Podcast, Paul Holmes has a conversation with Jim O’Leary, COO at Edelman, about the roles of both CEO and CCO, and ho...

Gusto Collective’s Aaron Lau on building an Asian holding group

29 Mar 2022

Contributed by Lukas

Gusto Collective founder Aaron Lau joins the PRovoke Media podcast to discuss his efforts to build an Asian holding group, with specific strengths in ...

The Unexpected Power of Influence in Healthcare

25 Mar 2022

Contributed by Lukas

Influence In Healthcare: MMC’s Olga Fleming and Maddie Simko On Sharing Healthcare Information Via Social. The rise, the predicted fall, and the ult...

Wooing Talent With Options And Opportunities

24 Mar 2022

Contributed by Lukas

In this episode of the PRovoke Media podcast, Hotwire global CEO Heather Kernahan and Michael Kaye, LinkedIn’s product communications manager, discu...

Creative branding in China

21 Mar 2022

Contributed by Lukas

PRovoke Media has partnered with The Orange Blowfish to discuss the changes in how retail brands connect with consumers in China and how global brands...

The public relations fallout from Russia’s invasion of Ukraine

15 Mar 2022

Contributed by Lukas

PRovoke Media follows up its in-depth coverage of Russia's invasion of Ukraine by discussing the public relations and reputation issues raised by the ...

Luminaries: Barri Rafferty, Maureen Lippe On What New Leadership Looks Like

14 Mar 2022

Contributed by Lukas

This is the Luminaries Mentoring Series, a video series that PRovoke Media launched in partnership with Lippe Taylor. This episode features Barri Raff...

Healthy Bites: Meeting The Demand For Healthcare Comms With Emily Poe

09 Mar 2022

Contributed by Lukas

The global pandemic — that we’re very much still immersed in — has put healthcare center stage. At this moment, we’re seeing the complex inter...

Global Women in PR talk #BreakTheBias for International Women’s Day

07 Mar 2022

Contributed by Lukas

For International Women's Day, three members of Global Women in PR discuss this year's theme, #BreakTheBias, through the lens of tackling various form...

Creating a Movement: The Science of Sleep and Productivity

25 Feb 2022

Contributed by Lukas

Creating a Movement is a series on health and wellness, featuring in this episode Eight Sleep co-founder and brand head Alexandra Zatarain. Creating a...

The Intersection Series: Tale of Two Tech Sectors - Apolitical vs Equitable?

25 Feb 2022

Contributed by Lukas

In this episode of The Intersection Series, Aarti Shah talks with two influential tech leaders about justice, race, gender and how Silicon Valley is (...

What does 2022 hold for consumer PR agencies?

21 Feb 2022

Contributed by Lukas

The Academy’s co-founder, Mitch Kaye, joins the PRovoke podcast to talk to Maja Pawinska Sims about the challenges of running a consumer PR agency d...

The PR industry’s overtime problem

21 Feb 2022

Contributed by Lukas

Jane Morgan and Karolis Adomaitis join the podcast to discuss new research from PRHK, which reveals the extent of the PR industry's overtime problem. ...

PR trends we’d like to see in 2022

01 Feb 2022

Contributed by Lukas

In this episode of the PRovoke Media podcast, Maja Pawinska Sims and Diana Marszalek talk through the 12 trends the PR and communications industry wou...

Don’t get cancelled: how CEOs can minimise the risk of speaking up

28 Jan 2022

Contributed by Lukas

Dan Neale, the founder of Alfred, talks to PRovoke Media EMEA editor Maja Pawinska Sims about the agency's new Brands and Movements research, which fo...

Elizabeth Bananuka: Five years of BME PR Pros

25 Jan 2022

Contributed by Lukas

Elizabeth Bananuka is founder of BME PR Pros, a platform that she launched five years ago to promote Black and minority ethnic inclusion in the UK PR ...

Supporting Black business owners with communications

17 Dec 2021

Contributed by Lukas

Verizon’s Diana Alvear and Goodie Nation founder Joey Womack launched a partnership that sees comms leaders working with Black business owners on co...

Being Human In A Tech-Enabled World: Leadership

14 Dec 2021

Contributed by Lukas

Being Human in a Tech-Enabled World is a four-part video series from PRovoke Media in partnership with AxiCom, on how different aspects of life and wo...

Healthy Bites: The Corporate Communications Challenge

14 Dec 2021

Contributed by Lukas

The global pandemic — that we’re very much still immersed in — has put healthcare at center stage. At this moment, we’re seeing the complex in...

Roundtable: Unlocking B2B results with intelligent PR

29 Nov 2021

Contributed by Lukas

PRovoke Media partnered with the Hoffman Agency to explore how public relations ideas and strategies can be deployed to address B2B challenges and dri...

Building an agency under the shadow of cancer

26 Nov 2021

Contributed by Lukas

Nik Govier founded Blurred three years ago and the agency has quickly become a hugely successful business that was ahead of its time on ESG and purpos...

White Parents’ Role In Stopping Racism

22 Nov 2021

Contributed by Lukas

IPG Dxtra’s chief inclusion & diversity officer Margenett Moore-Roberts joins the Provoke Media podcast to discuss an initiative calling on white pa...

Clean Creatives on its campaign against fossil fuel PR firms

11 Nov 2021

Contributed by Lukas

Clean Creatives campaign director Duncan Meisel joins the PRovoke Media podcast to discuss his group's efforts to stop PR firms — most notably Edelm...

Rebooting The Automotive Launch Playbook With Infiniti

10 Nov 2021

Contributed by Lukas

This conversation explores two launches: both in the same sector, during a global pandemic but targeting two very different groups. The Infiniti Motor...

China Inc‘s global PR challenges

10 Nov 2021

Contributed by Lukas

Ogilvy PR China president Joe Yu and SVP Simon Webb join the PRovoke Media podcast to discuss how Chinese companies' international communications need...

Podcast: ‘AI Will Have A Huge Influence On How We Engage With Journalists‘

08 Nov 2021

Contributed by Lukas

In this conversation, Aarti Shah talks to Aaron Kwittken, who recently launched PRophet, an AI-driven, SaaS platform designed for and by PR profession...

PRovokeGlobal: Moving the needle on health equity

05 Nov 2021

Contributed by Lukas

In a keynote conversation that featured GSK Consumer Health global corporate affairs SVP Dana Bolden and Walgreen Boots Alliance (WBA) chief communica...

PRovokeGlobal: Clorox‘s Jackson Jeyanayagam

02 Nov 2021

Contributed by Lukas

The leap from communications to business leadership remains rare within major multinational corporations, but it is one that Jackson Jeyanayagam under...

Independents Teaming Up To Win Business

01 Nov 2021

Contributed by Lukas

Jennifer Risi, Cheryl Overton and Alyssa Garnick — owners of The Sway Effect, Cheryl Overton Communications and Agean PR respectively — are part o...

COP26, Climate & Corporate Communications

01 Nov 2021

Contributed by Lukas

As COP26 gets underway, two leaders from strategic communications consultancy Fourtold, Omar Mockbil and Tatu Liimatainen, who head up the firm’s EU...

3 Changes To Help Overcome The Mental Health Pandemic — And The Role Comms Can Play

20 Oct 2021

Contributed by Lukas

This episode tackles mental health from the pharmaceutical new perspective with Robert Murphy, head of external communications at Otsuka America Pharm...

When CEOs + CCOs Clash, Is Leaving The Only Recourse?

19 Oct 2021

Contributed by Lukas

In this episode of the PRovoke Media podcast, PRovoke Media's executive editor Aarti Shah talks to Gabriel Stricker who has been immersed in Silicon V...

Podcast: Paul Dyer On Friction Fatigue

19 Oct 2021

Contributed by Lukas

In this PRovoke Media podcast, Lippe Taylor CEO Paul Dyer discusses his new book Friction Fatigue, in which he challenges brands to accept the failure...

Being Human In A Tech-Enabled World: Learning

15 Oct 2021

Contributed by Lukas

Being Human in a Tech-Enabled World is a four-part video series from PRovoke Media in partnership with AxiCom on how different aspects of life and wor...

WBA’s Aaron Radelet On How Covid Changed The Health & Wellness Business

13 Oct 2021

Contributed by Lukas

In this episode of the PRovoke Media podcast, Walgreens Boots Alliance CCO Aaron Radelet talks about how the Covid pandemic elevated the role of pharm...