Ep. 2: Building the Perfect Contextual Strategy with Brett Goverman, Penske Media Corporation

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Recorded06 Jul 2023

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Show notes

In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Brett Goverman (Associate VP, Data Strategy at Penske Media Corporation) to discuss how to build the perfect contextual strategy. During the conversation, they discussed:- Sentiment targeting vs suitability an how to properly evaluate it.- The role of AI in improving ad targeting and audience segmentation.- The importance of consumer data privacy.

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