The Pub Way: An AdTech Podcast for Media Leaders
Episodes
Episode 36: #SheSpeaksAdTech: Lessons That Move Us Forward
26 Mar 2026
Contributed by Lukas
In this special episode for International Women’s Month 2026, we bring together female leaders across adtech and media to share the moments that sha...
Ep. 35: Balancing Brand Safety, UX & Monetization in an AI-Driven News Era
29 Jan 2026
Contributed by Lukas
In this episode of The Pub Way podcast, hosts Tina Iannacchino and Mike Villalobos sit down with Amanda Gomez, SVP of Revenue Operations & A...
Ep. 34: Beyond Blocklists: How AI and Curation Are Redefining Brand Safety
04 Nov 2025
Contributed by Lukas
In this episode of The Pub Way Podcast, hosts Tina Iannacchino and Mike Villalobos sit down with Heather Carver, Chief Revenue Officer at Freestar, to...
Ep. 33: Ad Innovation in Live Sports Streaming
27 Oct 2025
Contributed by Lukas
Mike and Tina welcome Scott Young, Co-Founder and Chief Product Officer at Transmit, to discuss the evolution and innovation in streaming, particularl...
Ep. 32: AWS RTB Fabric Unpacked: The Next Chapter in Programmatic Evolution
23 Oct 2025
Contributed by Lukas
In this episode of The Pub Way podcast, Tina and Mike welcome Stephanie Layser, Global Head of Publisher Ad Tech Solutions at Amazon Web Services (AWS...
Ep. 31: Aditude: Harnessing AI for Publisher Success
06 Oct 2025
Contributed by Lukas
In this episode, our hosts Mike and Tina discussed the transformative impact of AI and automation in the publishing industry with Jared Siegal, founde...
Ep. 30: The Agentic Evolution of Contextual Advertising
22 Sep 2025
Contributed by Lukas
In this episode of The Pub Way podcast, Tina and Mike discuss the evolving landscape of adtech with Brendan Norman, Co-Founder and CEO of Classify. T...
Ep. 29: LG Ad Solutions: Exploring CTV & Digital Identity
13 Aug 2025
Contributed by Lukas
In this episode of The Pub Way podcast, Tina and Mike welcome Mike Brooks, Global Head of Business Development and Partnerships at LG Ad Solutions. Th...
Ep. 28: Sheer ID: How Verified Data Unlocks Publisher Growth
06 Aug 2025
Contributed by Lukas
Carter Lassy (Chief Product Officer at SheerID) joins hosts Tina and Mike to discuss the evolving role of data and identity in advertising.The convers...
Ep. 27: Navigating the Promise of Programmatic Advertising
22 Jul 2025
Contributed by Lukas
In this episode of The Pub Way podcast, hosts Tina and Mike, welcome Jon Wallett (Seedtag’s VP of Sales East Coast) to explore the complexities of p...
Ep. 26: Samsung Ads & The New Era of TV Advertising
17 Jul 2025
Contributed by Lukas
In this episode of The Pub Way podcast, hosts Tina Iannacchino & Mike Villalobos welcome Michael Scott, VP, Head of Ad Sales and Operations at Sam...
Ep. 25: FreeWheel: The Evolution of Programmatic in Streaming
07 Jul 2025
Contributed by Lukas
In this episode of The Pub Way podcast, Tina and Mike discuss the rise of ad-supported streaming and the evolution of the programmatic supply chain wi...
Ep. 24: Cannes ‘25: Winning Audiences in a New Era of Engagement
02 Jul 2025
Contributed by Lukas
In this special crossover episode of AdTech Heroes x The Pub Way podcasts, recorded from Cannes in partnership with The Drum, we explored how brands a...
Ep. 23: Understanding Supply Quality in Advertising
12 Jun 2025
Contributed by Lukas
In this episode of The Pub Way podcast, Mike and Tina sit with Tyler Romasco (SVP, Global Publisher Development at OpenX) to discuss the evolving land...
Ep. 22: Navigating Data Quality & CTV Measurement
27 May 2025
Contributed by Lukas
In this episode of The PubWay podcast, hosts Tina and Mike welcome Brian Lin, Senior Vice President of Product Management, Advertising at TelevisaUniv...
Ep. 21: Building Trust in AdTech: Insights from IAB Tech Lab
14 May 2025
Contributed by Lukas
In this episode of The PubWay podcast, hosts Tina and Mike welcome Tony Katsur, CEO of IAB Tech Lab, to explore the evolving landscape of ad tech. Th...
Ep. 20: The Value of Mid-Tier Publishers
15 Apr 2025
Contributed by Lukas
In this episode of The PubWay podcast, hosts Tina and Mike welcome Tony Franklin, CEO of Tidbit Consulting, to explore the challenges of programmatic ...
Ep. 19: SheSpeaksAdTech: Driving Progress Through Action - The Pub Way
27 Mar 2025
Contributed by Lukas
In this special episode for International Women's Month 2025, we bring together female leaders across adtech & media to explore how we can #Accele...
Ep. 18: Navigating Monetization and Consumer Trust
27 Feb 2025
Contributed by Lukas
In this episode, Tina and Mike were joined by Don Valdez, during his time as Head of Ad Tech and Publisher Partnerships at The Media Trust. Don explor...
Ep. 17: What’s Next for SSPs: Technology, Sustainability, and Privacy
10 Dec 2024
Contributed by Lukas
In this episode of The PubWay podcast, Mike Villalobos speaks with Jessica Breslav, Chief Customer Officer at Index Exchange, about the evolution of S...
Ep. 16: How Publishers Can Maximize Monetization with AI
13 Nov 2024
Contributed by Lukas
In this episode of The Pub Way podcast, hosts Tina Iannacchino and Mike Villalobos sit down with Dan Benyamin, founder and CEO of Aeon, to discuss the...
Ep. 15: Roku: The Power of Data and Transparency in CTV
10 Oct 2024
Contributed by Lukas
In the first episode of Season Two of "Pub way," hosts Tina Iannachino and Mike Villalobos sit down with Miles Fisher, Senior Director of Strategic Ad...
Ep. 14: How Publishers Can Evolve into Data-Driven Organizations
25 Sep 2024
Contributed by Lukas
In this episode of the Pub Way podcast, hosts Tina Iannacchino and Mike Villalobos welcome Katherine Tuluzova, the CEO of Sigma Americas, who brings 1...
Ep. 13: The Role of DSPs in the Future of CTV Advertising
12 Sep 2024
Contributed by Lukas
In the latest episode of the Pub Way, our hosts Tina Iannacchino and Mike Villalobos engage in an insightful conversation with Keith Gooberman, CEO, a...
Ep. 12: The Impact of Vertical Video on Consumer Behavior, with Nii A. Ahene, Chief Strategy Officer at Tinuiti
07 Aug 2024
Contributed by Lukas
In this episode, our hosts Tina Iannachino and Mike Villalobos engage in an enlightening discussion with Nii A. Ahene, Chief Strategy Officer at Tin...
Ep. 11: Live from Cannes: The Power of Context: Creating Connections Across Screens
16 Jul 2024
Contributed by Lukas
Relive the exclusive crossover episode of the AdTech Heroes x The Pub Way Podcast, live from the Cannes Lions in partnership with Campaign.In this spe...
Ep. 10: Redefining Consumer Privacy and Premium Content, with Albert Thompson, Managing Director of Digital Innovation at Walton Isaacson
12 Jun 2024
Contributed by Lukas
In the latest episode of Pub Way, Tina Iannacchino and Mike Villalobos engage in an insightful discussion with Albert Thompson, Managing Director of D...
Ep. 9: New Revenues Avenues in the No-Cookie Era, with AdTech Expert, Anthony Caccioppoli
17 Apr 2024
Contributed by Lukas
In this episode of The Pub Way podcast, our hosts Tina Iannachino and Mike Villalobos dive into the intricacies of digital marketing with a focus on t...
Ep. 8: AI, Privacy, and the Future of Media Planning, with Heather Petaccio, AdWanted
14 Mar 2024
Contributed by Lukas
In this episode of The Pub Way podcast, the hosts Tina Iannachino and Mike Villalobos sit down with Heather Petaccio, the CEO of AdWanted, to talk abo...
Ep. 7: The Legal Side of The Publishing Industry with Alan Chapell, Chapell & Associates
19 Feb 2024
Contributed by Lukas
In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Alan Chapell (President of Chapell & Associates) to discuss the l...
Ep. 6: How Publishers Can Monetize Within the News Environment with Tom Pachys, EX.CO
07 Nov 2023
Contributed by Lukas
In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Tom Pachys (Co-Founder & CEO at EX.CO) to discuss how publishers ...
Ep. 5: The Rising Use of Synthetic Data with Keith Petri, Lockr
24 Oct 2023
Contributed by Lukas
In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Keith Petri (CEO & Co-Founder at Lockr) to discuss the rising use...
Ep. 4: How AI Is Changing Strategies to Enhance Our Yield Efficiencies And Outcomes with Robert Applegate, Tubi
02 Oct 2023
Contributed by Lukas
In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Robert Applegate (VP, Advertising and Revenue Operations at Tubi) to ...
Ep. 3: Sustainability Challenges for Publishers with Eric Shih, Cedara
10 Aug 2023
Contributed by Lukas
In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Eric Shih (Chief Operating Officer at Cedara) to discuss the challeng...
Ep. 2: Building the Perfect Contextual Strategy with Brett Goverman, Penske Media Corporation
06 Jul 2023
Contributed by Lukas
In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Brett Goverman (Associate VP, Data Strategy at Penske Media Corporati...
Ep. 1: Publisher Perspective: Audience Diversity with Justin Barton, Black Enterprise Magazine
06 Jul 2023
Contributed by Lukas
In this first episode of The Pub Way Podcast, our host's Tina & Mike sit down with Justin Barton (SVP, Digital Strategy & Partnerships at Blac...
TRAILER: The Pub Way
05 Jul 2023
Contributed by Lukas