Ep. 27: Navigating the Promise of Programmatic Advertising

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Recorded22 Jul 2025

Publisherfeeds.transistor.fm ↗

Handlerec:14281500

Show notes

In this episode of The Pub Way podcast, hosts Tina and Mike, welcome Jon Wallett (Seedtag’s VP of Sales East Coast) to explore the complexities of programmatic advertising. They discuss the initial promises of one-to-one targeting and efficiency, the disconnect between these promises and the realities faced by marketers, and the challenges of audience targeting and transparency. Interested in being a guest? Contact us: thepubwaypodcast.com/contact

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