Ep. 5: The Rising Use of Synthetic Data with Keith Petri, Lockr

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Recorded24 Oct 2023

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Show notes

In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Keith Petri (CEO & Co-Founder at Lockr) to discuss the rising use of synthetic data.During the conversation, they discussed:- How publisher's first party data can help brands succeed in a privacy-first world.- The rising use of synthetic data and the impact on advertising.- The role of customer data platforms.

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