Ep. 25: FreeWheel: The Evolution of Programmatic in Streaming

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Recorded07 Jul 2025

Publisherfeeds.transistor.fm ↗

Handlerec:14281502

Show notes

In this episode of The Pub Way podcast, Tina and Mike discuss the rise of ad-supported streaming and the evolution of the programmatic supply chain with guest Kris Magel (VP, Head of Global Agency Partnerships at FreeWheel).They explore how consumer behavior is shifting towards ad-supported platforms, the current state of programmatic advertising in streaming, and the changing landscape of upfront negotiations.

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