Get the press to come to you

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Recorded15 Nov 2022

Publisheranchor.fm ↗

Handlerec:5033259

Show notes

Can you get the press to come to you? I've always been fascinated by a book written by a PR called Ilyana Stareva. The book argues that it is possible to get journalists coming to you rather than the other way round. I am always on the hunt for fascinating ideas in PR and I finally had a chance to talk to Ilyana and of course I couldn't help but hit the record button as we chatted.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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