The Public Relations Podcast

Launching a stealth company and training AI

23 Feb 2026

Contributed by Lukas

Launching a company from stealth sounds exciting. In reality, it’s usually messy, rushed, and full of competing voices.In this episode, Richard Mids...

AI in 2026: How PR Actually Influences AI Search and Why Earned Media Matters

03 Feb 2026

Contributed by Lukas

Most AI conversations in PR are theoretical. They talk about where things are going and what you might need to prepare for.This conversation is about ...

Insight: Why good PR graduates still struggle to get hired and what actually works

29 Jan 2026

Contributed by Lukas

There is a growing gap between what people think PR jobs need and what agencies and in-house comms teams actually hire for. In this episode, I pause t...

It's time to take data more seriously?

20 Jan 2026

Contributed by Lukas

Most PR and comms teams say they are “data-driven” Very few actually are.In this episode, Richard Midon is joined by Komal Lath from Tute Consult ...

Gaining 500 more media placements by going wider - Amanda Proscia, LightspeedPR

13 Jan 2026

Contributed by Lukas

Most PR teams have faced this problem. You have a smart client, they know their audience, they want to target that audience directly and rightly so, b...

PR is changing: Pay attention to the news

18 Dec 2025

Contributed by Lukas

PR is changing, and you can see it in the news stories.Cut through the staggering amount of noise in the marketing and PR space and you start to spot ...

AI Insight: How PR teams actually use AI without breaking trust or quality

17 Dec 2025

Contributed by Lukas

NOTE: This was recorded in late October 2025AI is already inside the tools you use. Waiting it out is no longer an option.In this episode, I speak wit...

AI Insight: How to use it in PR without destroying trust

08 Dec 2025

Contributed by Lukas

AI is already inside every corner of PR and comms, but very few teams have real safeguards in place. In this episode, I sit down with Dr Lukasz Swia...

How do you get a comms job (or a better job) in 2025?

04 Nov 2025

Contributed by Lukas

I’ve been getting a lot of messages lately from people asking the same thing: “How do I get a job or a better job?"So far in the podcast, I've ten...

Is "AVE" dead in PR?

12 Oct 2025

Contributed by Lukas

"Advertising Value Equivalents" are supposed to be dead, yet CFOs keep asking for them. Meanwhile, clients want backlinks, CMOs want digital...

What really happened when Jimmy Kimmel was axed?

26 Sep 2025

Contributed by Lukas

Do you think they ever really cancelled Jimmy Kimmel?Or was it a smart PR move to kill a firestorm?Put the politics aside for a second.Here’s what h...

Case Study: Keeping the media interested

22 Sep 2025

Contributed by Lukas

“I never planned to become a campaigner…”That’s what George told me.He’s a sports reporter. A good one.But then he tragically lost six-week-...

Set clear goals - A campaign without them could go anywhere.

01 Sep 2025

Contributed by Lukas

Season 9 of The Public Relations Podcast is underway.Soft launch this time. No big fanfare. Just notes from the front line of comms.People I’m helpi...

Report: How to write Press Releases with AI

03 Aug 2025

Contributed by Lukas

Here is the full version.Helen Barnett (a former UK national news editor) and myself recently tried to use AI to turn a corproate story into something...

Use AI to write a press release

28 Jul 2025

Contributed by Lukas

(The short version - The long version will be in Episode 23)Join me and Helen Barnett, a former editor at a national UK newspaper (https://www.helenba...

Would you like to take part?

02 Jul 2025

Contributed by Lukas

I want to prove that PR, comms and narrative marketing works in 2025, in (sort of) real-time. But how? I've been thinking about this a lot over th...

PR CAREER: Focus on your skills

30 Jun 2025

Contributed by Lukas

In this episode, I unpack a real conversation with a PR freelancer trying to pivot into a new sector — and getting knocked back with that brutal lin...

What we can learn from "fake" influencers

16 Jun 2025

Contributed by Lukas

We all know influencers are curating their lives — yet we still buy what they recommend. Why does that emotional trust stick, even when it’s fake?...

Guest: PR for personal branding in books

05 May 2025

Contributed by Lukas

Are you getting your "goals" wrong?In the old days of book PR, your goal was to raise awareness in order to sell copies — but not anymore....

AI: The reality of AI in Public Relations – from someone building it

29 Apr 2025

Contributed by Lukas

If you want the truth about where AI is taking PR — and what it’s already capable of today — this is the episode for you.In this episode, I talk...

AI: The Future Belongs to Comms People Who Dare

21 Apr 2025

Contributed by Lukas

In a world where AI can run entire campaigns, is there anything left for human PR pros to do?Yes—but only if you’re willing to operate in the grey...

5 reasons why AI wont take you comms job... yet

14 Apr 2025

Contributed by Lukas

"BUT! We can just get AI to do our PR and comms? We can automate it?"It's an argument being put forward by a growing number of organisat...

INSIGHT: Why PR Still Gets Treated Like It's 1985 – and How To Fix It

07 Apr 2025

Contributed by Lukas

Why is PR still being treated like it's 1985 – and how do you fix it?If your clients or organisation still thinks PR is just about "media c...

TIP: "We need a quote in 30 minutes, or we're dropping the story." - Kayley Hamilton

24 Mar 2025

Contributed by Lukas

"We need a quote in 30 minutes, or we're dropping the story."The problem you have is that your client is in back-to-back meetings today....

Guest: How to prove the value of PR

18 Mar 2025

Contributed by Lukas

Every PR pro knows the struggle—proving ROI. You know your work has impact, but when your boss or client asks for hard numbers, the conversation g...

AI: Sentiment analysis in 2025 - Maha Global's Darwin

10 Mar 2025

Contributed by Lukas

PR professionals are under constant pressure to prove their value—but traditional sentiment analysis and media monitoring only scratch the surface. ...

AI: First chat with a developer for PR

28 Feb 2025

Contributed by Lukas

A quick update as I research AI tools and their potential benefits for PR and communications professionals. I highlight the limitations of traditional...

Technique: Using AI to pitch better

24 Feb 2025

Contributed by Lukas

Can you get AI to take a long technical, scientific brief and use the same story to write a good pitch for a.....1) Women's magazine2) An online newsp...

Question: What do you need from AI tools?

23 Feb 2025

Contributed by Lukas

A quick question for you?What do you need from AI tools for PR and comms? What would make the difference for you?I'm talking to developers and I w...

Tip: When to follow up on a pitch?

19 Feb 2025

Contributed by Lukas

How long should you wait before following up on a pitch? Should you even follow up at all? I’m always surprised by how few people actually follow up...

Guest: Reach the right people, not everyone in your PR - Liz Brooks

29 Jan 2025

Contributed by Lukas

If you want to know how to pitch to podcasts, the best way is to ask the people who do it all day long.For years, podcasting has been called "the new ...

Practice: Could you add some sparkle to this PR problem?

23 Jan 2025

Contributed by Lukas

You have found yourself working for a very different sort of employer, a "conjurers and magicians" association.But they have a problem: people think o...

Guest: Predictions for In-house comms in 2025

22 Jan 2025

Contributed by Lukas

What is the future for in house PR people in 2025?This is something I've been privately discussing on LinkedIn with Lynn Kwek from ACI in Singapore. B...

Tip: How to better manage journalist relationships

20 Jan 2025

Contributed by Lukas

I’ve been having some fascinating conversations recently about managing the relationship between PR professionals and journalists. These discussions...

Comms Conundrum - The Museum Crisis

17 Jan 2025

Contributed by Lukas

Imagine you've been given a new job. You're no longer doing PR for your current place, you've been hired by a National Museum. But....there's a big ...

Guest: Increasing the value of your PR role in 2025

15 Jan 2025

Contributed by Lukas

I had a great chat the other day on how to raise the value of Public Relations in the eyes of clients in 2025. It was with Elie Jacobs from Purposef...

PRBites: When the media won't cover you

13 Jan 2025

Contributed by Lukas

If you can’t get your story into the media and don’t want to pay for ads, what *else* can you do? It's a good question, and it dominates today's ...

Guest: Reach Different Audiences By Changing The Message

08 Jan 2025

Contributed by Lukas

How do you craft messages that resonate with different audiences? Whether you're navigating the complexities of global PR campaigns or fine-tuning yo...

Bites: Why momentum building will be essential in 2025....and more

05 Jan 2025

Contributed by Lukas

Welcome to Season 8 of The Public Relations Podcast! 🎉 This episode kicks off 2025 with a bang as we dive into one of the most critical strategies...

How to Craft Campaigns That Truly Connect

18 Dec 2024

Contributed by Lukas

In this episode of The Public Relations Podcast, we explore why the most impactful campaigns don’t pull audiences into their world—they meet them ...

Why Reports Win Headlines and How to Hook Hard-to-Reach Audiences

16 Dec 2024

Contributed by Lukas

In this episode of The Public Relations Podcast, we dive into how aligning your messaging with your audience’s mindset can lead to truly powerful re...

PRBites - How Jaguar cars missed the point of modern comms

05 Dec 2024

Contributed by Lukas

Marketing has changed, but it doesn't seem that some people have. Jaguar Cars came out with a new marketing campaign that was widely criticised. It tu...

PRBites - Using information for leverage

02 Dec 2024

Contributed by Lukas

Inside information that you can't easily find on Google is currency, and with information, you can buy access and favours. So why don't many press re...

PRBites - Being honest about AI

27 Nov 2024

Contributed by Lukas

After generating an AI Christmas advert, Coca-Cola has found itself in an awkward situation. Some people are not happy about it. So, should they have ...

The Secret to Creating Trends: How to Make Your Story Unmissable

25 Nov 2024

Contributed by Lukas

What makes a story go from overlooked to irresistible? In this episode, we’re diving into the art of creating trends—how to take your story, even...

PRBites - Two examples of authenticity

20 Nov 2024

Contributed by Lukas

What is authenticity? Is it just one thing or different things to different people? In today's episode, I look at two very different politicians who...

PRBites: Turning your PR into a "spectacle"

18 Nov 2024

Contributed by Lukas

What does it take to turn a story into a spectacle that people want to discuss and cover? Last week, an event happened that summed up a lot of the ap...

PRBites - A new threat to reputations from AI

13 Nov 2024

Contributed by Lukas

Imagine your client was accused of a crime they didn't commit by an AI bot. How would you handle it? Plus, a book mention, a tip and a comms conundrum...

PRBites - Why you should do real time rebuttals

11 Nov 2024

Contributed by Lukas

Speed is everything in modern comms, so how do you handle a real-time rebuttal as it emerges? In today's episode, I share some tips from my own experi...

PRBites - Should PR show a clear ROI?

06 Nov 2024

Contributed by Lukas

- Should PR demonstrate a clear ROI? - Reacting to Comms Question Time - This week's fictional scenario. The Public Relations Podcast Website - thepu...

PRBites - Story pitching

04 Nov 2024

Contributed by Lukas

- How Much Are Micro-Influencers Really Earning? - Getting AI to Deliver Exactly What You Need - Story Pitching Tips The Public Relations Podcast Web...

CQT3: How to launch a business with PR

31 Oct 2024

Contributed by Lukas

I'm sharing the first three pilot episodes of CommsQuestionTime on The Public Relations Podcast feed to see what you think. In the third "pilot" epis...

CQT2: Protecting your reputation with PR

31 Oct 2024

Contributed by Lukas

I'm sharing the first three pilot episodes of CommsQuestionTime on The Public Relations Podcast feed to see what you think. In the second "pilot" epi...

CQT1: Getting the public to care about what you do

31 Oct 2024

Contributed by Lukas

I'm sharing the first three pilot episodes of CommsQuestionTime on The Public Relations Podcast feed to see what you think. In this first "pilot" epi...

PRBites - Avoiding hyperbole in press releases

30 Oct 2024

Contributed by Lukas

In today’s episode, you’re in the driver’s seat as the head of PR for a major airline. A scandal breaks out after several passengers are strande...

PRBites - Managing your web of influence

28 Oct 2024

Contributed by Lukas

In this episode, we look at managing your web of influence when your organisation is under attack or when you are trying to get heard. We also look at...

5,000 attendees for something not even launched

21 Oct 2024

Contributed by Lukas

How do you get 5,000 people from around the world to travel for something that hasn’t even launched? Discover how teasing the promise of something...

Why PR Strategy Will Be Essential for SEO in the AI Era

16 Oct 2024

Contributed by Lukas

🎙️ PR Bites: Why Your PR Strategy Will Be Essential for SEO in the AI Era In this episode, Richard tackles the future of SEO and why traditional ...

PRBites - What SpaceX Can Teach Us About Narrative-Driven PR

14 Oct 2024

Contributed by Lukas

🚀 PR Bites: What SpaceX Can Teach Us About Narrative-Driven PR In this episode of PR Bites, Richard breaks down the genius behind SpaceX’s latest...

PRBites - The threat of coded language

09 Oct 2024

Contributed by Lukas

Today: 1) Is your organisation under threat from coded language 2) The Trojan Horse approach 3) A quick tip on keeping your boss or client onside. ...

PRBites - incl. Generating a brand podcast with AI

08 Oct 2024

Contributed by Lukas

✅ TUESDAY'S FOCUS: * Why you should treat social media platform's own advice with suspicion * AI podcasts with AI voices The Public Relations Podca...

PRBites - PR ideas from the games industry

03 Oct 2024

Contributed by Lukas

✅ THURSDAY’S FOCUS: - Why de-influencers could be a threat to your PR campaigns - What the latest computer games industry trends can teach us abo...

PRBites - Good and Bad techniques this week

01 Oct 2024

Contributed by Lukas

It's PRBites, another quick round-up of ideas and observations from the comms world which demonstrates things to avoid and things to try. Among the ...

Why you should be talking to sales teams

23 Sep 2024

Contributed by Lukas

If you’ve ever worked in sales, you know that cold pitching is among the most challenging things you can do. Getting a meeting with someone who’s...

Leaning into a PR crisis

19 Sep 2024

Contributed by Lukas

It's PRBites where I read aloud today's newsletter. ✅ THURSDAY’S FOCUS: * Why the Search Engine Optimisation industry may need your help?...

Preparing your client or you for interviews

18 Sep 2024

Contributed by Lukas

A quick special episode from The Public Relations Podcast. This is a random collection of thoughts on how to be a good guest for podcasts and media in...

PRBites - What the royals can teach us

16 Sep 2024

Contributed by Lukas

PRBites for Tuesday 17th September * Should you trust all media requests * What the Royals can teach us about targeting the right people * Why speaki...

PRBites: Using TV techniques in PR

12 Sep 2024

Contributed by Lukas

It's PRBites * Modelling TV shows to increase the impact of PR * The importance of a "new perspective" in pitches * And how are you goi...

Guest: Adapting PR Strategy to a Rapidly Changing World - Seth Linden - Dukas Linden PR

11 Sep 2024

Contributed by Lukas

The world is changing, so how does PR need to adapt? It's something I chatted to Seth Linden about last week and I'm sharing the recording be...

PRBites - Why you must include a story

09 Sep 2024

Contributed by Lukas

✅ TUESDAY’S FOCUS: * How would you turn around the image of fast food? * Something that was highlighted in a chat I had with a politician last ni...

PRBites - Getting a new job or client and more

05 Sep 2024

Contributed by Lukas

✅ THURSDAY’S FOCUS: * Why the press don't quote you when using your comments * How I got offered two comms jobs * Avoiding overconfidence in m...

PRBites - What others are focusing on

03 Sep 2024

Contributed by Lukas

✅ TUESDAY'S FOCUS:- - Turning mess-ups into PR opportunities. - How one agency got a country onboard as a client - What do you need to focus o...

How Niche PR Agencies Can Win Big Against the Giants

13 Aug 2024

Contributed by Lukas

Mike Mejer has cornered a niche PR market in the United States with his firm GreenLaneCommunication.com By doing so, he's made his agency a go-to...

PRBites - Getting on Reddit?

13 Aug 2024

Contributed by Lukas

PRBites for Tuesday 13th August ✅ TUESDAY’S FOCUS: - Getting on Reddit - Nicheing to beat other major PR agencies - Lessons from the Olympics

PRBites - Pitching PR services and more

08 Aug 2024

Contributed by Lukas

Did you know PR reduces the risk in marketing? In fact, according to one story I spotted, it hugely reduces the risks of spending money on the wrong ...

PRBites - Making Things True

06 Aug 2024

Contributed by Lukas

✅ TUESDAY 6th Aug FOCUS:- - Why did an athlete at the Olympics go viral? - What film reviews and modern YouTube can teach us about truth "mak...

PRBites - 1st Aug 24 - AI for YouTube

01 Aug 2024

Contributed by Lukas

✅ THURSDAY’S FOCUS:- - It seems CMOs need PR people but aren't calling it PR - Can you use AI to create thumbnails for YouTube? I've tri...

Jim MacCarthy Part 3 - No holds barred comms

31 Jul 2024

Contributed by Lukas

So many of the comms conversations I read online are based on what we would like to be reality rather than what is reality. Listening back to a conver...

PRBites - Why good press relations are not enough

30 Jul 2024

Contributed by Lukas

It's PRBites from The Public Relations Podcast for 30th July 2024 - Good relationships are not enough to get coverage - Why you shouldn't sto...

When the public turn against you - Part 2

23 Jul 2024

Contributed by Lukas

Do you stand and fight with every PR technique in the book, or release a watered-down statement when the public narrative goes against you? In part 2...

PR Technique - When the press turn against you

16 Jul 2024

Contributed by Lukas

If you want good coverage, cosy up to reporters. That's the conventional wisdom in Public Relations, right? But what do you do when that's not...

BONUS 3 - PRBites 11th July

12 Jul 2024

Contributed by Lukas

Here's the 3rd and final reading of the PRBites Newsletter. It's packed with tips, ideas and headspace stuff to help you put comms in perspect...

BONUS - 10th July - PR News Roundup

10 Jul 2024

Contributed by Lukas

Another special episode of PR techniques, observations and news from the comms/PR with ideas you can use. It seems my test episode the other day, wh...

How to get organisations to take crisis PR planning seriously

08 Jul 2024

Contributed by Lukas

Today, I'm bringing back Kathleen Lucente, a good friend and a favourite on the podcast, to share some invaluable insights into proactive crisis m...

Special - PR News Roundup

08 Jul 2024

Contributed by Lukas

A special episode of PR techniques, observations and news from the comms/PR with ideas you can use. It's the 8th July 2024 edition of the "...

How to Navigate Taboo Topics in PR Campaigns

24 Jun 2024

Contributed by Lukas

I think India is fascinating for PR, not just because of the ideas there, but because of the environment comms people work in. Just like Hollywood ca...

Creating social movements behind your organisation

11 Jun 2024

Contributed by Lukas

How do you create a social movement for your organisation? It's something that we all try, but it doesn't always work. In this episode, we&#...

How to ensure reporters come to an event

03 Jun 2024

Contributed by Lukas

Event PR - You tell journalists about the event and who is speaking, and then sit back. Well actually no. I was speaking to a journalist recently wh...

How to use AI to increase your pitching success

28 May 2024

Contributed by Lukas

In this episode of The Public Relations Podcast, we delve into some of the most common mistakes made by people pitching to outlets. I then test whethe...

How to Engineer Eco-Friendly PR Success - Ivan Martin

21 May 2024

Contributed by Lukas

Today... going behind the scenes of an environmental campaign that needed to be launched in a place where being eco-conscious is quite hard. How do y...

A growing threat to the Crisis Comms PR sector

09 May 2024

Contributed by Lukas

AI has helped the rapid growth of misinformation online and the ability of less sophisticated groups to target organisations with devastating effects....

Ryan Reynolds' marketing genius and more

06 May 2024

Contributed by Lukas

A special episode announcing a new newsletter for The Public Relations Podcast called "PRBites". But as part of that, I'm releasing a v...

Connecting with journalists on Twitter

18 Apr 2024

Contributed by Lukas

I haven't looked at #PRrequest and #JournoRequest on Twitter/X for a long time, but after chatting to a friend recently and hearing they had secur...

Understanding the power of story

03 Apr 2024

Contributed by Lukas

Dive into the compelling world of storytelling and its profound impact on public perception in this insightful episode of The Public Relations Podcast...

Do you send affiliate links with your media pitches?

12 Mar 2024

Contributed by Lukas

As you know, I'm always interested in the reality of the world of communications, not just what we might wish to believe. That's why I was so...

Why story trumps facts

28 Feb 2024

Contributed by Lukas

A couple of weeks ago a TV drama hit the headlines in the UK. It changed government policy. It told the true story of how post office workers had been...

How far can you push a story before it backfires?

12 Feb 2024

Contributed by Lukas

The team representing a Bollywood model and actress in India announced she had passed away from cervical cancer a week ago. Newspapers ran tributes, c...

What works when pitching in 2024

18 Jan 2024

Contributed by Lukas

Send a pitch to the media with 50-100 words in it and you have approx 7 times more chance of getting a response than sending 1000+ words. Obvious? Th...

Encouraging others to tell your story with Komall Lath, Tute Consulting

09 Jan 2024

Contributed by Lukas

PR and its study human nature is of course global and so it was such a delight to finally welcome a true legend of PR in India, Komal Lath from Tute C...

How far can you push a PR stunt? and more!

02 Jan 2024

Contributed by Lukas

In this episode of The Public Relations Podcast I'm joined by Kathleen Lucente from Red Fan Communications. One of the topics we focus on this wee...