Most PR teams have faced this problem. You have a smart client, they know their audience, they want to target that audience directly and rightly so, but the trades just aren't biting at the moment, distracted by other things. What do you do?In this episode, Amanda Proscia from Lightspeed PR explains how her team broke that deadlock and turned a niche brief into hundreds of national and global placements by identifying one news hook, reshaping the pitch for consumer press, and keeping political noise out of the story.If you have ever struggled to scale coverage for a niche client or tried to convince leadership to trust a wider media approach, this will feel very familiar and immediately useful.TakeawaysWhy this B2B client resist wider visibility rightly and also why they should look beyond that too. The hook and how it unlocks national pressHow to build fresh angles once the obvious one is goneKeeping subject matter experts out of political trapsThe new shift toward micro and nano influencersGUESTAMANDA PROSCIA - lightspeedpr.comLOCATION: New Jersey,USAWeb: lightspeedpr.comNEW TO PR?- Check out the new podcast 'Getting A Job In PR' - https://gettingajobinpr.comSUBSCRIBE- Video and Audio links here - https://thepublicrelationspodcast.com/listen/Or search for "The Public Relations Podcast" on all good podcast appsCONNECT WITH ME- LinkedIn - https://www.linkedin.com/in/richard-midson/- Website https://thepublicrelationspodcast.com/- 'Getting A Job In PR' - https://gettingajobinpr.comFUTURE GUESTS- Check out: https://thepublicrelationspodcast.com/be-a-guest/

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