Mike Mejer has cornered a niche PR market in the United States with his firm GreenLaneCommunication.com By doing so, he's made his agency a go-to agency on the topic, allowing him to compete with and beat major industry giants. In this short episode, we get a taste of how he did it. We also talk about the challenges of working in a highly regulated sector, the importance of knowing your audience deeply, and why being a specialist can be a powerful advantage in today’s competitive PR environment. GUEST Mike Mejer Web: https://www.greenlanecommunication.com/ LinkedIn: https://www.linkedin.com/in/michaelmejer/ SUBSCRIBE - Video and Audio links here - https://thepublicrelationspodcast.com/listen/ Or search for "The Public Relations Podcast" on all good podcast apps THE PROJECT - www.commsBREAK.com CONNECT WITH ME - LinkedIn - https://www.linkedin.com/in/richard-midson/ - Website and newsletter -https://thepublicrelationspodcast.com/ APPEAR ON THE PODCAST: - Check out: https://thepublicrelationspodcast.com/one-sheet/

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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