Every PR pro knows the struggle—proving ROI. You know your work has impact, but when your boss or client asks for hard numbers, the conversation gets awkward. In this episode, we challenge the idea that PR can't demonstrate return on investment.I talk to Liz Riley from NextPR, who says they have the answer. We break down:📊 The real way to track PR-driven traffic and leads (beyond vanity metrics)🎙️ Why podcasts might be a goldmine for credibility and client conversion📣 The mistake PR pros make when shifting between social media platforms💰 What investors actually want to see from PR reportsWould this prove ROI to your boss or client, or are there other ways? Listen and decide for yourself.🎧 Timestamps:0:00 – The PR ROI debate: Why it still matters5:42 – The Google Analytics trick that proves PR value14:10 – Do podcasts actually drive leads?21:30 – Why leaving a platform without notice kills credibility27:45 – The future of ROI measurement: What’s missing?GUESTLiz Reilly - www.nextpr.comLOCATION: Denver, ColoradoWeb: nextpr.comSUBSCRIBE- Video and Audio links here - https://thepublicrelationspodcast.com/listen/Or search for "The Public Relations Podcast" on all good podcast appsCONNECT WITH ME- LinkedIn - https://www.linkedin.com/in/richard-midson/- Website and newsletter - https://thepublicrelationspodcast.com/GUESTS- Check out: https://thepublicrelationspodcast.com/one-sheet/

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