The Public Relations Podcast
Episodes
When people don't listen to the message
19 Dec 2023
Contributed by Lukas
What do you do when people are just not listening to your message? Do you change it? Sit in a room and come up with some new ideas? Listen to industry...
How to use timing for impactful PR
12 Dec 2023
Contributed by Lukas
Another week discussing PR strategies for in-house teams and independent agencies with PR pros. This time I'm joined by the delightful Amanada Pro...
How to make a thought leader
10 Dec 2023
Contributed by Lukas
Kayley Hamilton, 2 times Emmy award-winning entertainment reporter (uplvlagency.com) and I discuss the latest strategies from the world of PR this wee...
Value, Events and Storytelling
07 Nov 2023
Contributed by Lukas
David Barkoe joins me this week on the show to discuss the latest strategies in PR. We focus on conferences and events this time, looking at what any ...
Unique ways to get journalists attention
31 Oct 2023
Contributed by Lukas
Another episode packed with discussion about PR techniques this week in The Public Relations Podcast. In this episode, we're talking with Jon Wood...
Where AI is going to be a benefit and a nightmare to PR pros
23 Oct 2023
Contributed by Lukas
What can you expect this week? Everything from PR work-life balance to influencer marketing, working with clients, picking case studies for content ...
Barbie and Public Relations - The Pink Episode
16 Oct 2023
Contributed by Lukas
Barbie has dominated the headlines this year. How did PR people, communicators and toy makers take advantage of it? What were the challenges and re...
Season 6 Premiere - Targetting the right audience and lots more
09 Oct 2023
Contributed by Lukas
Welcome back to the first full episode of the new format of The Public Relations Podcast. Today, we look at the work Twitter/X are doing to try to re...
Welcome to Season 6 - A New Direction
02 Oct 2023
Contributed by Lukas
I'm thrilled to announce that starting 10th October 2023, we're taking "The Public Relations Podcast" in a fresh direction.The goal ...
The Long Game: Long-Form Content, TikTok Influence, and the Future of Business Strategy
27 Aug 2023
Contributed by Lukas
Is long-form content just a passing trend, or is it fundamentally changing how consumers and B2B audiences engage with brands? We discuss it with Jacq...
The Future of PR : Jeroen Bos pr.co
22 Aug 2023
Contributed by Lukas
There are just 2 more episodes to go in this interim series 5.5 of The Public Relations Podcast. This series has the bits of interviews we never got ...
Using the power of personal to connect with media
15 Aug 2023
Contributed by Lukas
In episode 5 or series 5.5 (how many 5's can you get?) we speak to Kayley Hamilton, a 2X Emmy Award-winning producer from Los Angeles and the foun...
Tech, PR and Crisis with Alexandra Annable of Techfugees
06 Aug 2023
Contributed by Lukas
Sign up to the newsletter at ThePublicRelationsPodcast.com Welcome back to series 5.5 of The Public Relations Podcast, a series of "parts" o...
How to be authentic and PR skills for the future
01 Aug 2023
Contributed by Lukas
In this episode, I have two chats for you. 1) We delve into the future of PR, the impact of technology, and the integration of various functions withi...
Influencing a niche industry
25 Jul 2023
Contributed by Lukas
In this second episode of series 5.5, I chat with Jon Woodroof from TwoToneams.nl a cycling-focused PR agency. We delve into the topic of using perso...
Why PR is changing with Matt Holmes - Poem
18 Jul 2023
Contributed by Lukas
We're back for a season 5.5 and if you don't know why it's called 5.5 then you haven't signed up to the newsletter yet at ThePublicRel...
Does AI have a problem and how will this effect PR?
05 Jun 2023
Contributed by Lukas
A.I. has a problem. It's a problem that could influence the future of Public Relations and Communications roles. In this final episode of series 5...
Should your organisation have an opinion and learnings from South Korea
24 May 2023
Contributed by Lukas
In this episode, journey with me into the heart of Seoul, South Korea, as I discuss global public relations, cultural insights, and an impactful conve...
Mastering Modern PR: Diversification, MarTech Mastery, and the Art of Storytelling?
15 May 2023
Contributed by Lukas
Will these things be the future of PR? Diversification, Martech mastery... and storytelling? In this episode, I talk to Damian Frances, a journalist w...
Unlocking the Power of Influencer Marketing and Embracing Anti-hero Brands
07 May 2023
Contributed by Lukas
In this episode, I dive into the world of influencer marketing with Maria Jordan from Fireflies Management, discussing her experience working with a f...
Pitching mistakes - Getting the right content in front of journalists
30 Apr 2023
Contributed by Lukas
If you want to get your story across to the traditional media then you need to get your pitch right. There is almost a checklist you can go through to...
Could you help a journalist's careers in return for coverage?
23 Apr 2023
Contributed by Lukas
I've just got off the phone with a seasoned journalist where we were talking about the problem reporters find today or getting back to research in...
Disaster Fatigue: PR in Humanitarian Crisis
17 Apr 2023
Contributed by Lukas
In this eye-opening episode of The Public Relations Podcast, I chat with Alexandra Annabelle, the lead PR from techfugees.com to discuss the challenge...
The latest impacts of AI on Public Relations
03 Apr 2023
Contributed by Lukas
In this week's "The Public Relations Podcast" we delve into the latest AI breakthroughs that are shaping the PR industry. Learn why the...
Are you missing lots of PR opportunities?
27 Mar 2023
Contributed by Lukas
In this episode, we delve into the concept of "bridging" and how it can help you expand your reach and tap into new audiences outside of you...
Crisis Comms : A case study
20 Mar 2023
Contributed by Lukas
In this fascinating episode, we take a deep dive into a real-life crisis communications scenario as our guest Eric Olsen (senior advisor and communica...
Are your PR abilities good enough?
13 Mar 2023
Contributed by Lukas
In this episode, we explore the importance of empathy, self-doubt, and passion in the world of PR. We look at how empathy and sensitivity are ke...
Getting organic media for founders and thought leaders
09 Mar 2023
Contributed by Lukas
In this episode, I chat with listener Kaley Hamilton about her PR agency in Los Angeles. She talks about how she went from being a reporter at US Week...
Announcement: The future of the show
07 Mar 2023
Contributed by Lukas
SPECIAL ANNOUNCEMENT EPISODE This show has reached a bit of a turning point. I either need to grow it or scale it back. I've been giving advice to peo...
The lecture : A.I. and PR
02 Mar 2023
Contributed by Lukas
It may not have been delivered in a lecture theatre but it's a comprehensive look at how artificial intelligence may impact public relations over the ...
Get clients to realise the value of PR
27 Feb 2023
Contributed by Lukas
In this episode of the Public Relations Podcast, we explore the nuanced approach to convincing clients and bosses about the value of PR. While t...
Chould reality TV stars present an opportunity?
23 Feb 2023
Contributed by Lukas
Funmi Lijadu is back with me for part 2 of our chat this week. In today's episode of the Public Relations Podcast, we talk about arts PR and reality T...
The Mindset of Journalists: From a journalist who is also a PR
20 Feb 2023
Contributed by Lukas
If you want to be successful at reaching journalists as part of your public relations effort, then the best way to approach it is to "think" like a jo...
BITESIZE: Is AI bad for SEO?
17 Feb 2023
Contributed by Lukas
BITESIZE episode. Keeping you up to date with the latest developments on how A.I. could impact Public Relations.
Get media attention: Challenge narratives
13 Feb 2023
Contributed by Lukas
A common question people ask as I've run this podcast is how do you get the attention of journalists. In this episode, I talk about "narrative challen...
A.I. for Public Relations part 2
06 Feb 2023
Contributed by Lukas
In part 1 we talked about what A.I. is and how it could affect crisis public relations. In part 2 today, we're talking about what it will cost a...
BITESIZED: An A.I. update for PR pros
02 Feb 2023
Contributed by Lukas
There have been a few developments I want to share with public relations folks that raise some more questions about using A.I. It's over A.I. image ge...
How to use A.I. and ChatGPT for public relations
30 Jan 2023
Contributed by Lukas
For the detailed guide based on this chat and other research make sure you are signed up for the newsletter at - thepublicrelationspodcast.com/subscri...
EXTRA: Strategies for turning around a narrative
26 Jan 2023
Contributed by Lukas
Following on from this week's episode, I share some extra practical examples of how you can start to turn around a negative narrative against your org...
When saying nothing is a good idea
24 Jan 2023
Contributed by Lukas
Should you just keep quiet if the public seems to be against you? It's an approach many organisations take. How do you decide whether to speak up and ...
Turning around a negative perception
17 Jan 2023
Contributed by Lukas
Michelle was facing an issue. Some members of the public were calling for students at her college to be "hung" because of their behaviour but th...
Why can't you get positive stories in the press
10 Jan 2023
Contributed by Lukas
Good news stories are hard to sell to the press, especially if you are working for an organisation that generally always feels like it is under fire. ...
Can organisations fight back - Sailing La Vagabonde
04 Jan 2023
Contributed by Lukas
Is it ever good to fight back when people criticise what your organisation does? What can we learn from influencers who stand their ground when the cr...
What we can learn from Tom Cruise about connection
22 Dec 2022
Contributed by Lukas
Have you seen Tom Cruise's latest video? It's gone viral and despite you and I not being Tom Cruise, there is a lot we can learn from what he did. H...
Thinking bigger with tiny budgets
20 Dec 2022
Contributed by Lukas
I don't need to tell you that a good PR stunt can have a massive impact but when everything seems to have been done, how can you stand out? I had a co...
Why the press might be ignoring your press release
13 Dec 2022
Contributed by Lukas
A press release can fail from the first line. There are lots of reasons why but a post in a PR group on LinkedIn this week got Richard thinking....
Crisis PR : Where Balenciaga went wrong
06 Dec 2022
Contributed by Lukas
Balenciaga, the luxury fashion brand has been caught up in a firestorm of criticism after releasing some ill-judged images as part of its edgy marketi...
How to do tech public relations
28 Nov 2022
Contributed by Lukas
What can we learn from working with the tech press? I've just been chatting with Chenda Ngak, the head of Public Relations for Automattic.com&nb...
How to stick in people's minds forever
22 Nov 2022
Contributed by Lukas
How can you stick in people's minds forever? This week I had a conversation with one of Australia's highest-rated radio show hosts but it had nothing ...
Get the press to come to you
15 Nov 2022
Contributed by Lukas
Can you get the press to come to you? I've always been fascinated by a book written by a PR called Ilyana Stareva. The book argues that it is possible...
How to lean in to customers
07 Nov 2022
Contributed by Lukas
There are two techniques I'm sharing in today's show. Firstly, the importance of being an advocate for your customers or followers and secondly, the i...
Series 4 trailer
07 Nov 2022
Contributed by Lukas
Welcome back to series 4 of the public relations podcast
Series 3 - Finale
22 Aug 2022
Contributed by Lukas
I'm taking a 4-week break. The Public Relations Podcast will return in late September for Series 4. If you missed any of the last 32 episodes in...
Does your messaging need to change?
13 Aug 2022
Contributed by Lukas
Are you sure you are getting your PR and comms messaging right? Are you sure the target audience you identified last year is the same today? There are...
Are you using data?
10 Aug 2022
Contributed by Lukas
A very quick episode rounding up a few data points I've been noticing with this podcast that you may also find useful. There are so many tools out the...
Get inside your audiences head
08 Aug 2022
Contributed by Lukas
Imagine the next time you put out a bit of "comms" material that you were laughed at or voted the worst comms person if it went wrong? That's the kind...
Using your personality to drive your organizations brand
03 Aug 2022
Contributed by Lukas
Could you use your own personality to drive your organization's brand? That's exactly what Dominic Walker is doing. He's using his own personali...
Will Smith breaks silence - What can we learn for PR?
01 Aug 2022
Contributed by Lukas
Will Smith has broken his silence. The Hollywood star who slapped Chris Rock live on stage during the Oscars has released a video on social media. So,...
The science behind short form videos
28 Jul 2022
Contributed by Lukas
Why do short-form videos work? How are they being used and could you use them for your organizationhighlights? Short form videos are popular. They are...
How to launch a social video series
26 Jul 2022
Contributed by Lukas
Is it worth launching a social video series for your organization and how do you persuade "management" to let you do it? This was a situation Dominic ...
Can you get journalists to come to you with inbound PR?
22 Jul 2022
Contributed by Lukas
Is it possible to get journalists to come to you? According to a book by Iliyana Stareva called InboundPR, written a few years ago, it is, but it tak...
Journalists are everywhere
20 Jul 2022
Contributed by Lukas
Journalists are everywhere. It's a lot harder trying to find a journalist and pushing a story to them when you need it.... than calling a "friend".&nb...
Tourism PR and free press trips
18 Jul 2022
Contributed by Lukas
Tourism PR is a niche in itself. How do you build the reputation and awareness of a location when there is so much competition? I'm currently in Sardi...
Real time news story finding for Public Relations
14 Jul 2022
Contributed by Lukas
There is a news story almost every day that you could latch onto for PR or social media. In this episode, I look at today's news to see what stories a...
How to think about timing in PR
12 Jul 2022
Contributed by Lukas
Why does timing matter? It sounds so obvious doesn't it? But, once again, it's one of those things that often isn't considered enough. In major compa...
What Joe Rogan can teach us about crisis PR
11 Jul 2022
Contributed by Lukas
What Joe Rogan can teach us about crisis PR. Last week as I lay in bed with COVID, I watched a video on YouTube with Joe Rogan in which he was asked h...
Approaching journalists an easier way
04 Jul 2022
Contributed by Lukas
There is a way to approach a journalist for the first time that if you follow is much less likely to result in a grumpy response. The secret is ...
Branding : What many people miss
02 Jul 2022
Contributed by Lukas
I suspect you know pretty well how your organisation wants to be seen but is that how the public are seeing it? How do you get people to believe the b...
How long should a press release be?
01 Jul 2022
Contributed by Lukas
What is the perfect length of a press release? What length should it be to attract a journalist to want to read it? In this episode I share some stori...
Is it a bad time to launch a podcast for your organisation?
30 Jun 2022
Contributed by Lukas
Podcasting is all the rage right now but is it the right time to introduce a podcast to your organisation? Having been around the podcasting world for...
PR "idea" news this week
29 Jun 2022
Contributed by Lukas
Rounding up some PR stories which might provide some inspiration for your own campaigns in your organisation. We're looking at the "Most Connect...
Why are journalists grumpy?
28 Jun 2022
Contributed by Lukas
Ok. So another catchy title but why is it that sometimes when you ring up a journalist with a cold pitch, they can be pretty grumpy? That is the quest...
Are you making this mistake with press releases?
27 Jun 2022
Contributed by Lukas
Are your press releases failing to get journalists' attention? Have you thought about the story you are trying to put across? Is it the right one? Thi...
The State of PR Report 2022....and more
20 Jun 2022
Contributed by Lukas
What secrets can we learn about approaching journalists from the State of PR Report 2022? How to use summertime to build a connection with the public ...
How to make photos that work for PR
12 Jun 2022
Contributed by Lukas
How a grainy photo is helping a British Royal develop his brand. How French politicians this week are using words to capture interest and why your ...
The Best Public Relations Websites Strategies
29 May 2022
Contributed by Lukas
Can you make a website become part of your PR team? Surely websites are static inanimate bits of code? Well actually yes you can. In this episode, we ...
The Cannes Film Festival 2022
22 May 2022
Contributed by Lukas
The Cannes Film Festival is one of the biggest film festivals in the world and Hollywood's PR machinery is there along with the stars. For 10 days the...
PR lessons from the country of Iceland
09 May 2022
Contributed by Lukas
We're in Iceland this week to look at how one venue turned itself into a global phenomenon. Plus, should you trust the public and if you can't w...
Connecting with 1000 people at once...and more
02 May 2022
Contributed by Lukas
Imagine you had the opportunity to build a connection between your organisation and a 1000 people in a few minutes. This week we talk about a PR techn...
How to use influencer techniques ourselves
25 Apr 2022
Contributed by Lukas
What can we learn from the world's best influencers? We've got 3 diary dates to plan for, news about the future of the show and a light-hearted item o...
Will Smith's slap and lots more
18 Apr 2022
Contributed by Lukas
What we can learn from the Will Smith slap, how to generate a connection with someone this week, more on "experiential" marketing and it's "Hug a Plum...
How to be more environmental, video projects and more
11 Apr 2022
Contributed by Lukas
In this episode, how to make your organisation more environmental in time for Earth Day on April 22nd. How to make a mini-documentary about your organ...
Improve your "relationship" with customers
25 Mar 2022
Contributed by Lukas
The Public Relations Podcast is back after 3 years! In this episode, how to use April Fools day for PR. An idea from a car manufacturer that anyone co...
Influencers who let you down. Brand stories and PR diary dates
18 Sep 2019
Contributed by Lukas
When influencers let you down. All about your brand story and diary dates you can use for your PR. Another bite sized episode to help you get your bus...
Trailer - Season 3
16 Sep 2019
Contributed by Lukas
What is the Public Relations Podcast all about?