Crisis PR : Where Balenciaga went wrong

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Recorded06 Dec 2022

Publisheranchor.fm ↗

Handlerec:5033256

Show notes

Balenciaga, the luxury fashion brand has been caught up in a firestorm of criticism after releasing some ill-judged images as part of its edgy marketing campaigns. It's the hot topic in the fashion world right now and raises some big questions for public relations and brand management. So where did it go wrong? What could they have done differently and how would you have handled a situation like this?

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