What we can learn from "fake" influencers

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Recorded16 Jun 2025

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Show notes

We all know influencers are curating their lives — yet we still buy what they recommend. Why does that emotional trust stick, even when it’s fake? In this episode, I unpack a conversation I had with university students about influencer culture, social capital, and what it reveals about how consumers make decisions. Are you giving people a story worth believing in?If you would like to discuss any of these ideas, just reach out to me on LinkedIn. Details in the episode.

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