Influencing a niche industry

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Recorded25 Jul 2023

Publisheranchor.fm ↗

Handlerec:5033224

Show notes

In this second episode of series 5.5, I chat with Jon Woodroof from TwoToneams.nl a cycling-focused PR agency. We delve into the topic of using personal passion combined with strategic thinking to fuel PR success in a competitive niche. We talk about everything from campaigns to managing an agency to AI and more. If there was one main message it would be this:- Being a 'doer' rather than just a spokesperson builds real connections and trust with the media.

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