What do you do when people are just not listening to your message? Do you change it? Sit in a room and come up with some new ideas? Listen to industry experts? In this episode, we use a declining sport as a case study for any organisation to see if we can suggest ways to turn it and bring back its glory days. We look in detail at how technologists are engaging with public bodies like the military when it comes to products and services with TJ Ortega from Fearless (fearless.tech). Plus, we explore how Facebook might be influencing the topics PR people are allowed to discuss with the people they want to reach, we discuss the impact of an increasingly divided world and of course, AI. THE PROJECT www.PR-ology.com - turning the best ideas in the show into actionable tutorials SUBSCRIBE Video and Audio links here - https://thepublicrelationspodcast.com/listen/ Or search for "The Public Relations Podcast" on all good podcast apps Connect with me - LinkedIn - https://www.linkedin.com/in/richard-midson/ Website and weekly newsletter - https://thepublicrelationspodcast.com/ Join the show as a co-host - https://thepublicrelationspodcast.com/one-sheet/ GUEST TJ Ortega - LinkedIn: @tjortega

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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