In this episode, I unpack a real conversation with a PR freelancer trying to pivot into a new sector — and getting knocked back with that brutal line:“You don’t seem like you’ve done this before.”But here’s the twist: in her original industry, she was deeply embedded — known, trusted, and networked. She just couldn’t see the value in what she’d already built.We talk about:Why moving sideways in PR isn’t as easy as it soundsThe growing importance of specialism in an AI-driven worldHow to tell if your reputation is worth more than your ambitionAnd why sometimes the smartest move isn’t reinvention — it’s doubling down on what you already knowThis is for anyone who's ever wondered if they’re starting over… when they’re actually standing on gold.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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