PRBites - How Jaguar cars missed the point of modern comms

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Recorded05 Dec 2024

Publisheranchor.fm ↗

Handlerec:5033151

Show notes

Marketing has changed, but it doesn't seem that some people have. Jaguar Cars came out with a new marketing campaign that was widely criticised. It turned the old brand on its head but used techniques that worked well 10 years ago. It helps to highlight some of the ways that things have moved on, which we will look at in the podcast. PLUS, your weekly Comms Conundrum. What would you do? The Public Relations Podcast Website - thepublicrelationspodcast.com/ CommsQuestionTime - commsquestiontime.com/ Where you can find me - You'll find me here - LinkedIn / [email protected] #PR #publicrelations #pragency #prtips

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