AI has helped the rapid growth of misinformation online and the ability of less sophisticated groups to target organisations with devastating effects. But just how serious a threat is this? In this episode, we look at the capabilities this new technology is bringing and some ideas on how to prepare for it. I chat to Rafi Mendelsohn from Cyabra to.... Understand the Landscape: We learn about the technological advances that have allowed more people to easily manipulate public perception, making no company too small to be unaffected. Actionable Strategies: We talk about specific tools and techniques that can help identify and combat fake narratives, preserving your brand’s integrity. Real-World Applications: We talk about how real companies have been affected by misinformation campaigns. *THE PROJECT* * www.PRBreak.com - turning the best ideas in the show into actionable tutorials *GUEST* Rafi Mendelsohn - https://www.linkedin.com/in/rafi-mendelsohn-262b5313 Cyabra - https://cyabra.com/ * SUBSCRIBE * * Video and Audio links here - https://thepublicrelationspodcast.com/listen/ Or search for "The Public Relations Podcast" on all good podcast apps * Connect with me - LinkedIn - https://www.linkedin.com/in/richard-midson/ * Website and newsletter - https://thepublicrelationspodcast.com/ * Got something you want to chat about on the show - https://thepublicrelationspodcast.com/one-sheet/

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