I had a great chat the other day on how to raise the value of Public Relations in the eyes of clients in 2025. It was with Elie Jacobs from Purposeful Advisors, who is a fascinating contact, not the least because he started his career working for former US President Bill Clinton. One of the things he's found more recently is that instead of just talking about PR with clients, he actually works with the business to turn the business into a story. That's not through massaging the message, which can only go so far—it's by helping the business itself through the way it operates to become a story that people want to cover. He gave us an overview in this full episode of The Public Relations Podcast. He also talked about how he is working with an international client, trying to get local legislators to permit them to move forward with their project. It's a fascinating chat with Elie. Whether you are in-house or an agency, it provides some great ideas on how PR can give more value this year. #PR #prtips #pragency

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