It was standing room only at the inaugural Monetising B2B conference, organised by Flashes & Flames, at London's historic Stationers' Hall on 20th May. Peter and Esther went along to fly the flag for Media Voices. The conference was focused not on the difference between pureplay events and information companies, but on the data-fuelled intersection and growth potential between them. The breadth and depth of the day's content echoed the mission of Flashes & Flames and of the change underway in B2B companies in the era of AI and revenue diversification. Although there were a wide range of topics discussed during the day, this episode brings out highlights from three hot-topic areas: AI's profit potential: How B2B's application of AI is moving to commercial reality; Data with purpose: Why proprietary data can define the future of B2B; Events re-imagined: From trade shows to festivalisation - why the future of events belongs to those who curate memorable (and valuable) experiences. For the full event report, see Flashes & Flames.

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