Welcome back to our special season bringing you the best sessions from the Definitive AI Forum for Media, Information and Events, which we held with Flashes & Flames in London at the end of last year. This week we’re featuring a panel discussion on how AI is changing - and will change - newsrooms and media content. On the panel - moderated by Chris Duncan of Seedelta - were Piers North, CEO at Reach Plc, Henry Faure Walker, CEO at Newsquest, Emily Shelley, CEO, PA Media Group and Joanna Levesque, Managing Director at FT Strategies. On the panel - moderated by Esther Thorpe - was Tom Jackson, EVP/ CTO, News UK, Carola York, Managing Director, FT Specialist Europe, and Stuart Forrest, Global Audience Director, Bauer Media Group. We discussed how each of these newsrooms is using AI, and how these tools are helping editorial teams solve their own pain points, both pre and post publishing, as well as in other departments like sales, subscriptions and marketing. A common theme was that AI is being approached as a way to help journalists make the most of their talents and the content they produce, not replace it. We also explored what success looks like for newsroom AI projects, and how they’re feeling about the future. Read the key takeaways from this session, find our weekly newsletter, AI Masterclasses and more on voices.media

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