Welcome back to the latest season of The Publisher Podcast, bringing you the best of the main stage sessions from The Publisher Summit. This week’s episode is a panel on how publishers are focusing on quality over quantity for long-term, sustainable audience relationships - something which was echoed throughout other sessions on the day. As pressures on traffic and discovery grow, coupled with the bombardment of AI ‘slop’, there is an opportunity to lean into a true quality over quantity ethos and reap the benefits. Press Gazette’s Charlotte Tobitt is the panel moderator, and she’s joined by Maire Bonheim, Head of Newsletters at The Telegraph, Malcolm Coles, Audience Growth Director at Hearst, and Anna Sbuttoni, Deputy Head of Digital at the Times and Sunday Times. They share how actively embracing publishing fewer but higher-quality articles and newsletters has had a measurable impact on audience growth, conversion, and subscriber retention. The panel is introduced by Beth Ashton, Chief Strategy Officer at qwoted. Thanks to the Summit's premium sponsors; Pugpig and Beehiiv, and to the digital sponsors; qwoted, Adestra, Woodwing and Warners for their support.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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