How well do you know your readers’ needs? In this episode, we talk about the difference between their “real needs” and their “felt needs”, or the symptoms that they’re experiencing. Once you can distinguish between those, you will be better able to catch their attention by helping them feel seen and understood by you. Then you can address the source of what they’re struggling with. I’m launching an online course called “Uncovering Your Unique Message So You Can Effectively Reach Your Reader”. Doors will open April 17, but you can join the waiting list now to get a reminder when you can register. Check out the details hereI mentioned Pamela Henkelman IG: @phenkelman in this episode. Transcript This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit amylynnsimon.substack.com

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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