Kristel Kruustük is the co-founder of Testlio - holistic software testing solutions provider. Inc magazine has selected her among the top 100 women entrepreneurs globally just recently next to such celebrities as Cameron Diaz and Michelle Pfeiffer. The same Inc also named her company as one of the best workplaces globally. She’s been part of Techstars, speaker in Nordic Business Forum and is publishing awesome content on Linkedin and Tiktok that other tech founders can relate with.In this episode we talk about:Principles for building a globally renowned employer brandThe value of building a diverse companyStarting a company with your spouseClosing global enterprise level customers/hiring expensive sales people abroadWhy purpose of the organisation truly mattersHow to build a great company cultureThis episode is is Part 1 of a 2-part series of our conversation with Kristel, check out Part 2 here > https://www.pursuitofscrappiness.co/episodes/92-93-kristel-===Find other episodes on > https://www.pursuitofscrappiness.co/ Watch select full-length episodes on our YouTube channel > https://www.youtube.com/channel/UCP6ueaLnjS-CQfrMCm2EoTA ===Connect with us on Linkedin > https://www.linkedin.com/company/pursuit-of-scrappiness/ Questions/suggestions? Join our Telegram group > https://t.me/pursuitofscrappiness Support the show

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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