The support for this episode comes from Leadfeeder - turn anonymous pageviews into concrete sales pipeline.Imagine knowing which companies are checking out your site, tracking their behavior on your site, and integrating all this into your CRM.That’s exactly what Leadfeeder does for you. Head to https://bit.ly/4dQVsWe for a FREE demo and get a FREE EXTENDED premium trial by mentioning the Pursuit of Scrappiness podcast.Head to https://bit.ly/4dQVsWe====Silver Laus and Siim Raadik are the founders of Shroomwell, an innovative Estonian company dedicated to harnessing the power of functional mushrooms and fungi to improve human health and the environment. With over a decade of experience in the mushroom industry, Silver and Siim have become pioneers in producing high-quality, scientifically backed mushroom-based wellness products. They are passionate advocates for the potential of mushrooms not only to enhance cognitive function and immunity but also to create sustainable, eco-friendly solutions that could significantly impact industries ranging from agriculture to pharmaceuticals. Shroomwell combines the wisdom of ancestors with modern-day science and run farms in Estonia, Sweden and USA covering an area of over 700 hectares, that’s 2x size of central park in New York.On this episode we talk about:The role of mushrooms in enhancing human health and productivity.The environmental impact of fungi and their potential to address issues like pollution and climate change.The underappreciated importance of mushrooms in the global ecosystem and why they are gaining popularity.Key challenges in the functional mushroom industry, including quality control and regulation.The science behind various types of mushrooms and their specific benefits (e.g., Lion’s Mane, Chaga, Reishi).Scaling mushroom-based innovations for global environmental sustainability.Use promo code: POS20 to get 20% off your first purchase at https://shroomwell.com==Find all episodes on > https://www.pursuitofscrappiness.co/Watch select full-length episodes on our YouTube channel > https://www.youtube.com/channel/UCP6ueaLnjS-CQfrMCm2EoTAConnect with us on Linkedin > https://www.linkedin.com/company/pursuit-of-scrappiness/===============Support the show

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