Jekabs Endzins is a serial entrepreneur, currently developing Roibox, a digital marketing tool that revolutionizes the potential of geolocation data. He has co-founded several profitable businesses, including Mogo Finance (now Eleving group), Tapbox, TweetDeleter, Finitera. He has also failed close to 10 other ventures over the past 10 years and has some ‘war stories' to share.As a true serial entrepreneur, Jekabs is always working on several projects at the same time, and in this episode, he shares his secrets on how to manage that. We talk about the latest in AdTech, building and failing companies, choosing the right co-founders, the value of business incubators, challenges in monetizing businesses with great user metrics as well as fails and learnings from building companies for 10 years.The topics covered in this episode with Timestamps[06:15] - Roibox and making digital ads more geo-targeted and efficientIn most online businesses analyzing data is a mustThe place where consumers work, live, and spend their time has an influence on their commercial decisionsDigital ad spending is bigger than TV, print, outdoor and othersDeliver product updates as fast as possible to get real market feedbackBe decisive - a bad decision is better than no decisionFinding product-market fit by trying to help as many and as different customers as possible[26:18] - Serial entrepreneurship and managing multiple ventures at the same timeThe key for time management is to have the right partners in multiple projects, to be able to run many companies in parallelThe more you do, the more you can get doneThe ability to multitask between projects is keyFinding co-founders based on gut feelingDoing background checks and references on cofounders you don't know wellIt’s important that you want to spend time together with your co-founder[38:15] - Tapbox and the value of business incubatorsGovernment support for startups in Latvia is extensive enoughBusiness incubator as big financial support in early stagesYou can get 50k and more financial support without putting in too much work[45:15] TweetDeleter and challenges in monetizing a great and highly demanded productTweetdeleter is a new type of company - fail it till you make itChallenges in monetizing a convenient consumer product[59:28] - Business fails and challengesDealing with modern financial system regular practice of freezing fundsLearnings from hiring over 10 yearsYou can always build things fasterFind out more on https://www.pursuitofscrappiness.co/ Support for this episode comes from Nexpay > https://paynexpay.com/ ===See the video content exclusively on Linkedin > https://www.linkedin.com/company/pursuit-of-scrappiness/ Questions/suggestions? Join our Telegram group > https://t.me/pursuitofscrappiness Support the show

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