Helmuts Bems is the co-founder and CEO of Sonarworks, a company making individually perfected sound for creators and listeners used by Grammy-award winning producers. Having recently raised a fresh investment round of $6 M led by Almaz Capital (and $13.8 M in total to date), Helmuts and his team are working tenaciously on getting their software into your headphones and changing the way you listen to music, podcasts, and any audio content foreverIn this episode we talk about the future of sound, discuss the peculiarities of conquering China and other innovative Asian markets, building a B2B strategic partnerships business that is targeted at B2C as well as the nature of developing an R&D intensive productThe topics covered in this episode with Timestamps[03:15] - Introduction and sound techMaking any sound come out of any sound deviceHow do listeners know what sound they like?Bass&Treble knobs - in fact, a super complicated UISimplifying the sound taste discovery experience[20:40] - How Sonarworks products can improve your listening experienceSonarworks SDK is integrated into headphone manufacturersCustomize your sound taste via the Sound ID appMegatrend - hardware products as base products and software upselling as the main businessWhoever owns the user data, has the value in the supply chain[29:45] - Conquering China and global marketsChina is more innovative than the west, at least in consumer electronicsWho is better fit to produce the future car - Volkswagen or Apple?Europe is a global laggard in consumer electronicsHaving B2B product, but with a B2C engagementUser interfaces in China are generally different than in the west[39:10] - Specifics of selling a B2B product with B2C audiencesLeveraging professional niche market for consumer product credibilityBenefits of using partner marketing budgets for your promotionWorking with media and bringing media benefits for partnersWorking with influencersStructuring a long term integrated partnership[56:00] - Building an R&D intensive productPlanning of R&D process with a sprint+iterations approachManaging pivots & building teams with strategists and executorsSoundtech cluster in Latvia and its originsHiring highly specialized engineering talentUsing Winamp to develop automotive sound productsFind out more on https://www.pursuitofscrappiness.co/ Support for this episode comes from Nexpay > https://paynexpay.com/===See the video content exclusively on Linkedin > https://www.linkedin.com/company/pursuit-of-scrappiness/ Questions/suggestions? Join our Telegram group > https://t.me/pursuitofscrappiness The full interview with Helmuts is available NOW on Apple Podcasts, Spotify, and Google Podcasts Find out more on https://www.pursuitofscrappiness.co/ Support the show

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