Eerik (EE) and his partner Marten (EE) co-founded Planet42 in 2017 in Johannesburg, South Africa. They started by borrowing money from their friends to buy and rent cars to people who otherwise would not have access to credit. Talk about taking risks. Since then, Planet 42 has raised USD 20 million from both VCs as well prominent tech entrepreneurs and is on its way to expand to Mexico this year. By listening to this episode, you will learn:How to build a sustainable corporate culture through radical honesty and kindnessHiring Mr. Right vs Mr. Right NowImportance of having the right co-founderNetwork effects fo hiring good peoplePicking the right market for your product and ignoring geographical shortcutsHow to balance running day-to-day operations of the company with fundraising and market expansionPrepare for the inevitable arrival of competition to a blue ocean by improving your own gameHow to avoid burnout while building your startupFind out more on https://www.pursuitofscrappiness.co/ Support the show

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