Andres Anijalg is the co-founder and COO of Roofit.Solar, producer of solar roofs that look like a regular roof. The Estonia-based company recently raised a 6.4mEUR series A to fund the transformation in roof building from a cost to an investment.In this episode, we discuss the revolutionary product of Roofit.solar and its various applications. We dig deeper into the aspects of running a hardware-intensive clean energy business as well as selling a high-cost product that the consumers are not aware of. Finally, we talk about the ClimateTech industry trends and promise for a climate-neutral future.The topics covered in this episode with Timestamps[01:00] - THE PROBLEM ROOFIT.SOLAR IS SOLVINGDebunking myths about solar energyInventing and designing solar panels that look like a regular roofThe challenge of getting enough power for your home + to charge your TeslaOpportunity to earn money from selling excess power to the gridAchieving year-round energy neutrality for your house[09:50] - FUNDRAISING IN CLEAN ENERGY BUSINESSFinding financing for creating a production lineInvestors starting to overcome hardware stigma due to the cleantech impactThe opportunity in the European solar market[13:30] - MARKETING AND SALESSelling power instead of selling roofs and striving for the roof as a serviceBest sales channels for a high-cost productCompeting with Tesla Solar roofs[21:00] DEFINING A NEW PRODUCT CATEGORY IN MARKETCustomer value proposition - how fast it pays off?Rising prices in the energy market benefit solar startupsCreating a new category in the marketChallenges of selling a product that nobody is aware ofRise of home batteriesThe use case for connecting the car to the grid[29:50] - ADVICE TO OTHER FOUNDERSThe climate tech community is becoming more and more activeAdvice to other Climate Tech startups - hold on till your moment comes[33:10] - ON CLIMATE TECH FUTURE IN BALTICSWill Baltics become energy neutral in the nearest future? Yes.Closing remarks To reach out to Andres use:Linkedin: https://www.linkedin.com/in/andres-anijalg/Email: [email protected] Find out more on https://www.pursuitofscrappiness.co/ Support for this episode comes from Nexpay > https://paynexpay.com/===See the video content exclusively on Linkedin > https://www.linkedin.com/company/pursuit-of-scrappiness/ Questions/suggestions? Join our Telegram group > https://t.me/pursuitofscrappiness Support the show

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