Ignas Survila is the CEO and Co-Founder of Tyler.Health - a health tracking app that allows you to manage your nutrition the most accurate way. An endurance sports athlete and serial entrepreneur also having worked with Kilo.Health, Ignas is a proponent of user-centric design for building products.In this episode we talk about the challenges of healthcare and health monitoring industries and how Tyler attempts to solve them. We also talk about using health monitoring data to improve your lifestyle and sports performance. Finally we discuss user-centric design and what mistakes teams make when building products.The topics covered in this episode with Timestamps[03:15] - INTRODUCTION AND THE PROBLEM IN HEALTHCAREPro-active vs. re-active medicineMass adoption of health-tech productsHow Tyler worksImpact of blood sugar monitoringMotivation to track healthProviding actionable insights vs. dry dataBuilding a seamless, user-centric experience[09:25] - TESTING YOUR PRODUCT WHILE RUNNING 100 KMPlanning your fuelJoining team calls while runningMeasuring data post run[12:00] - PRACTICAL ADVICE ENERGY MANAGEMENT ADVICE FOR OFFICE PEOPLEMeal timing and compositionWalk after big lunchesMeasure blood sugar to determine personalised routine[14:05] - ON HANDLING SENSITIVE CUSTOMER DATAConsumers happy to share dataHelping product builders and community by sharing sensitive health dataImpact of sex on blood sugar[18:05] - ON THE LEARNINGS FROM THE THERANOS CASE[19:20] - BUILDING A HEALTH TRACKING MEGA APPComplex health tracking insightsPreventive medicine[21:45] - ON THE HEALTH TECH INDUSTRYProducts rocking the market todayBook to read Matthew Walker - Why we sleepThe rapid technological growth since first wearablesThe importance of habits data precisionFocusing on athletes vs. general population[26:40] - PERSONAL STORY THAT LEAD TO BUILDING A BUSINESSClear vision to do health data monitoring and insightsBuilding something truly valuable for the worldUsing personal life experience as inspiration[30:00] - COMBINING RUNNING A STARTUP AND RUNNING ULTRA MARATHONSSimilarities between running a marathon and running a startupThe balancing effects of a physically active lifestyle[33:10] - ON USER-CENTRIC PRODUCT DESIGNRejection of unnecessary partsDieter Rams’ 10 principles of good designReal-life example of a failed MVP testThe market-product fit vs. product-market fitThe opposite of user-centric product designAdding some jazz to the design processManaging your ego when designing productsOther common design mistakes besides ego To reach out to Ignas use: LinkedinWebsite: https://tyler.health/Find out more on https://www.pursuitofscrappiness.co/ Support for this episode comes from Nexpay > https://paynexpay.com/Support for this episode comes from Venetor > https://www.venetor.co/ ===See the video content exclusively on Linkedin > https://www.linkedin.com/company/pursuit-of-scrappiness/ Questions/suggestions? Join our Telegram group > https://t.me/pursuitofscrappinessSupport the show

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