Madara Kalniņa-Kalnmale is the CEO of Lightspace - optical reality headset manufacturer for high-end medical operations. They've raised $14M USD in total funding to date. An electrical engineer by training, Madara is now leading the company to bring a revolutionary augmented reality (AR) product to the market after several years of R&D. In this episode we talk about the Lightspace and usage of AR in medicine as well as funding, developing and building a deeptech product. We also discuss the overall VR/AR industry with its successes and failures. Finally we talk about turning an engineering career into a business executive role, motivating your team and dealing with challenges acquiring engineering talent.The topics covered in this episode with Timestamps[02:30] - ON LIGHTSPACE LABS AND USING AR IN MEDICINEAbility to show AR images from tip of the nose tip to infinityClose distance visualization for doctorsSci-fi-like applications of seeing through patients skin in realtimeNext level applications of the technology[08:05] - ON THE CHOICE OF MEDICINE AS THE FIRST APPLICATION FOR AR TECHReadiness of the industryPrice-sensitivity aspectsBecoming smaller and cheaper over time to meet consumer needsEase of doing business in healthcare industryGo to market strategy for MedTech[14:55] - ON GLOBAL AR/VR ADOPTION AND DEVELOPMENTNo broad usage stillLots of hype and not so many successful products and applicationsApple, Microsoft, Magic Leap strugglesShortcomings of current technologyHow affordable AR technology isPrivacy concerns[24:20] - ON BECOMING CEODeveloping a corporate spinoffEngineer turns CEOApplying technical knowledge to run a businessSelling and communicating for engineers[31:30] - PRINCIPLES FOR MOTIVATING YOUR TEAMTeam always firstBuilding relationshipsWomen in deeptech and engineering[34:55] - STUDYING ENGINEERING AND STUDENTS OUTLOOKScarce students resourcesBig competition for talentClose collaboration with universities to get talent earlyCheck out the awesome tech Lightspace is building: https://lightspace3d.com/ To reach out to Madara use: ttps://www.linkedin.com/in/madara-kalnina-kalnmale/ Find out more on https://www.pursuitofscrappiness.co/ Support for this episode comes from Nexpay > https://paynexpay.com/Support for this episode comes from Venetor > https://www.venetor.co/ ===See the video content exclusively on Linkedin > https://www.linkedin.com/company/pursuit-of-scrappiness/ Questions/suggestions? Join our Telegram group > https://t.me/pursuitofscrappiness Support the show

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