Rytis Lauris is Co-founder and CEO of Omnisend - an ecommerce-tailored email & SMS marketing automation platform . Having established several companies before, Rytis and his team have bootstrapped Omnisend to a significant player in the highly competitive MarTech space and is considered one of Lithuania's unofficial unicorns or soonicorns.In this episode we talk about:- Omnisend, e-mail marketing and MarTech- Actionable insights into sales, pricing, product development for B2B SAAS- If email marketing is still alive- The role of AI in MarTech and impact of the pandemic on ecommerce- Pros and cons of bootstrapping The topics covered in this episode with Timestamps:01:40 - Introduction and the origins of Omnisend05:30 - Standing out in the overcrowded MarTech space08:20 - Product driven approach to company strategy and sales11:00 - A great, practical example to use with sales teams11:45 - Defining the ideal customer through company growth cycles14:20 - Pricing your product17:15 - How to create a website that sells & role of content in marketing22:00 - Most common mistakes and low hanging fruits25:10 - Is email marketing dead?28:50 - What other channels should E-commerce businesses use?30:40 - The role of AI in MarTech33:45 - The effect of the pandemic & post-pandemic on E-commerce36:00 - Pros and cons of bootstrapping Find out over 60 other full length podcast episodes on > https://www.pursuitofscrappiness.co/ Support for this episode comes from Nexpay > https://paynexpay.com/===See the video content exclusively on Linkedin > https://www.linkedin.com/company/pursuit-of-scrappiness/ Questions/suggestions? Join our Telegram group > https://t.me/pursuitofscrappiness Watch select full-length episodes on our YouTube channel > https://www.youtube.com/channel/UCP6ueaLnjS-CQfrMCm2EoTA Support the show

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