Ada Mockutė Jaime is the Chief Marketing Officer at Nordcurrent, the largest game developer and publisher from the Baltics. With over 800 million game downloads worldwide and a portfolio of hit mobile titles like Cooking Fever and Airplane Chefs, Nordcurrent has become a global gaming powerhouse—all while remaining completely bootstrapped. On this episode we talk about:How Nordcurrent scaled into a global gaming giant without any external funding, driven by adaptability and long-term thinking.What goes into launching a mobile game, from market research to year-long development and brutal early-stage testing.How Nordcurrent uses TikTok, player feedback, and grassroots engagement to fuel virality and loyalty.Ada’s take on why most non-gaming apps miss the mark with gamification and what truly makes engagement work.The business model behind mobile games, balancing in-app purchases, ad revenue, and player churn.Lessons other businesses can take from gaming: A/B testing culture, creative iteration, and building around user psychology.==If you liked this episode or simply want to support the work we do, buy us a coffee or two, or a hundred, with just a few clicks at: https://buymeacoffee.com/pursuitofscrappinessFind all episodes on > https://www.pursuitofscrappiness.co/Watch select full-length episodes on our YouTube channel > https://www.youtube.com/channel/UCP6ueaLnjS-CQfrMCm2EoTAConnect with us on Linkedin > https://www.linkedin.com/company/pursuit-of-scrappiness/===============Support the show

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