Kurt Elster is the Host of The Unofficial Shopify Podcast and Senior eCommerce Consultant and Shopify Plus Expert at Ethercycle, Chicago's premiere Shopify partner agency. He helps Shopify merchants, like Jay Leno's Garage, uncover hidden profits in their websites by developing apps and providing strategy and advisory services. Prior to his work with Ethercycle, Kurt worked as the eCommerce Manager for THMotorsports, an Adjunct Professor at Oakton Community College, and Chief Technology Officer for the Center for Entrepreneurship in Liberal Education in Beloit. Kurt graduated from Beloit College with a degree in business economics and earned his MBA in entrepreneurship and entrepreneurial studies from the Illinois Institute of Technology. He attended The University of Chicago Booth School of Business for a certificate in integrated marketing, where he gained an integrated marketing perspective to help maximize the impact of marketing efforts. In this episode… "Best practice" can have numerous meanings and set up false expectations for entrepreneurs. How can you get the same results with less effort? When your website is the face of your brand, how can you optimize and increase conversion? Kurt Elster follows his rule of thumb: simplify. Don't complicate, confuse, or slow down your website when you can optimize and increase conversion rates. By having a traditional landing page with simple, easy-to-read links to your products, consumers can easily navigate on any device and platform — the proof is in the split testing. Join Joe Valley in this episode of the Quiet Light Podcast as he sits down with Kurt Elster, Host of The Unofficial Shopify Podcast and Senior eCommerce Consultant and Shopify Plus Expert at Ethercycle. Together, they break down why "best practice" is unique for everyone, achieving statistically significant results by increasing readability, and upgrading your website to increase conversion rates.

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