Mike Ames built his first recruitment business from scratch in 1989 with six months of industry experience and two partners. One of them died in a car accident after 18 months. He became MD. He had a breakdown. He rebuilt the business entirely around scalability, removed himself from the centre of it, and sold to a NYSE-listed company for £24 million at the age of 38.He thought that would feel like the finish line. It didn't. Within six months he was so low he could only manage one task a day. His therapist's parting advice: "Well, Michael, just get a job and you'll be fine." So he started again at 38, built a second business, sold that to Harvey Nash in 2017, and spent the next fifteen years working out why most recruitment founders never build something that truly works for them."I'm having to live a lot of my life through my grandchildren because I miss my children. Don't be that guy, right?"This week on The RAG Podcast, Mike Ames breaks down the PLW model: what a Profit, Lifestyle, Wealth recruitment business actually looks like, why the 360 model is structurally flawed, and what the "magic number" is that every founder should know before they spend another year grinding for a goal they have never properly calculated.Mike Ames is not selling a formula for a nine-figure exit. He is arguing for something harder and rarer: a business that runs well, pays you properly, and leaves room for the life you are actually trying to live.If you have ever wondered whether the business you are building is working for you or the other way around, this episode is the one.• • • • • • • • • • • • • • • • • • • • • • • • • •Episode Sponsor: AtlasAdmin is a massive waste of time. That's why there's Atlas, the AI-first recruitment platform built for modern agencies.It doesn't only track CVs and calls. It remembers everything. Every email, every interview, every conversation. Instantly searchable, always available. And now, it's entering a whole new era.With Atlas 2.0, you can ask anything and it delivers. With Magic Search, you speak and it listens. It finds the right candidates using real conversations, not simply keywords.Atlas 2.0 also makes business development easier than ever. With Opportunities, you can track, manage and grow client relationships, powered by generative AI and built right into your workflow.Need insights? Custom dashboards give you total visibility over your pipeline. And that's not theory. Atlas customers have reported up to 41% EBITDA growth and an 85% increase in monthly billings after adopting the platform.No admin. No silos. No lost info. Nothing but faster shortlists, better hires and more time to focus on what actually drives revenue.Atlas is your personal AI partner for modern recruiting.Don't miss the future of recruitment. Get started with Atlas today and unlock your exclusive RAG listener offer at https://recruitwithatlas.com/therag/• • • • • • • • • • • • • • • • • • • • • • • • • •Episode Sponsor: HoxoEvery recruitment founder is investing in LinkedIn. Most can't answer this: how much revenue is it actually bringing in? At Hoxo, we help recruitment founders build predictable revenue systems on LinkedIn. Our clients are turning LinkedIn into £100K-£300K in new billings within months. Fill in the form today at https://hubs.ly/Q03lBpYC0

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