It's a crowded marketplace out there. Whatever industry you're in, it's almost guaranteed there will be others offering the same products, services or experiences as you. So how can you stand out from the crowd? Marketing consultant Cameron Taylor, director of Inform PR joins Brad McDonald on the podcast again to reflect on the 'purple cow' phenomenon and how businesses can stand out. Including: - What does it mean to be a 'purple cow'?; - How to make your business stand out without a big budget?; plus - Real examples of businesses that have stood out for all the right (and wrong) reasons. Is there a topic you want covered or a person you want to hear from? You can contact us through the Godfreys Law website, or you can message the Godfreys Law Facebook page. We'd like to hear from you, and any ideas you have about making the podcast better. The Real Solutions Business Podcast is presented by Godfreys Law - A Christchurch based law firm, serving Canterbury for over 140 years.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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