Ever wonder what goes on behind the scenes of a content creator’s business? In this episode, I’m joined by my content producer, Alyssa Rosand, to pull back the curtain on how we create, plan, and execute everything from social media posts to podcast episodes. We start by diving into the hiring process—how Alyssa’s application letter caught my attention, what I was looking for in an employee, and why I knew she was the perfect fit for my team. I also reflect on my history of hiring for my business and how I’ve learned to build a team that helps bring my vision to life. From our day-to-day workflow to the creative process, we share how we balance the chaos of managing a personal brand, and Alyssa dishes on what it’s really like working in the fast-paced world of digital content. Whether you’re curious about the hiring side of the business or just want a glimpse of how it all comes together, this episode is packed with insights and behind-the-scenes moments.Sponsor: Jenni Kayne - go to jennikayne.com and use promo code REALSTUFF15 for 15% off your first order!Watch this episode in video form on YouTube: https://www.youtube.com/playlist?list=PLjmevEcbh5h5FEX0pazPEtN86t7eb2OgX To apply to be a guest on the show, visit luciefink.com/apply and send us your story. I also want to extend a special thank you to East Love for the show's theme song, Rolling Stone. Follow the show on Instagram: https://www.instagram.com/therealstuffpod Find Lucie here: Instagram: https://www.instagram.com/luciebfink/ TikTok: https://www.tiktok.com/Luciebfink YouTube: https://www.youtube.com/luciebfink Website: https://luciefink.com/ Produced by Cloud10. Learn more about your ad choices. Visit megaphone.fm/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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