How to Measure the Impact of Employer Brand? Few people in recruiting would doubt the importance of Employer Brand, especially when hiring for the highly skilled, in-demand. In the world where the candidate retains high level expectations and has the research skills to unearth information about an employers reputation, it is more important than ever to make sure that companies have EB at the forefront of their attraction strategies. But how do we measure the impact of it? - What is Employer Brand? - Why is it important to measure the impact of EB? - What information should we trust? - What information is dangerous to trust too much? - What are expected to be the collectors or source of this data? - How do we do attribution? - What are the quick and dirty solutions to getting some numbers in this? All this and more on Brainfood Live On Air. We're with Modiara Kamps, Head of Employer Branding (Boston Consulting Group), Lindsey Sanford, Director of Business Operations (Patreon), Ben Philips, Marketing & Brand Global Lead (IBM) & Andy Curlewis, Managing Director (Cielo Talent) Ep206 is sponsored by our buddies Red Branch Media At Red Branch Media, we prioritize our clients above all else. We recognize every business has individual marketing strategies and campaign requirements, so we work closely with you to create top-tier outcomes and revolutionize your marketing game. Our comprehensive memberships range from digital services to website development, laser-targeted digital ads, and more. No matter the type of campaign you require, you can trust we'll deliver. Visit redbranchmedia.com to get started.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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