Join the Refrigeration Mentor Hub here Learn more about Refrigeration Mentor Customized Technical Training Programs at www.refrigerationmentor.com/courses In this episode of the Refrigeration Mentor podcast, host Trevor Matthews talks with "The HVAC Doctor" Matt Waxer about using social media to help educate people. From programming boards, to understanding filters and explaining all of the parts of a compressor, Matt's highly engaging social media videos offer free education and information for followers, fellow mechanics, cohorts, apprentices and business owners - something he believes elevates the HVAC industry collectively. And Matt doesn't come by the title "Doctor" loosely - he's a 313A Red Seal Refrigeration and Air Conditioning System Mechanic, Gas Fitter, and holds a Ph.D in Psychology/Neuroscience. In this episode, Trevor and Matt discuss: Getting into education so you don't get stuck in the field Sharing free information to empower people in the industry vs holding onto knowledge for the sake of job security Getting over the fear of putting yourself out there The formula for an engaging social media video Dealing with negativity on social media Incorporating confidentiality on the job site Benefits of doing educational videos on social media Tips for shooting good videos on the job site How to get better engagement on your social media posts Being your authentic self on social media Different platforms for different audiences Tip for getting started making social media content Useful tools and apps for creating social media content Helpful links and contacts: Follow Matt Waxer "The HVAC Doctor" on Instagram | Facebook | TikTok Connect with Matt on LinkedIn Social Media Tools: Veed.io | BigVU Get on the Supermarket Academy waitlist now! New program to supercharge your supermarket refrigeration expertise. Refrigeration Mentor on Instagram | Facebook Refrigeration Mentor YouTube Channel Refrigeration Mentor on LinkedIn Refrigeration Mentor Linktree

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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