Join the Refrigeration Mentor Hub here Learn more about Refrigeration Mentor Customized Technical Training Programs at www.refrigerationmentor.com/courses In this conversation, we're joined by Tony Mormino, host of HVAC TV to discuss content creation and using social media and online platforms to educate the industry. Tony shares his journey, starting from sales to becoming a content creator, and offers tips for those new to creating content. He also talks about about the importance of providing value, maintaining authenticity in your content, and how platforms like LinkedIn have evolved as a way to uplift the entire industry by providing education and valuable information to masses of people in a way we weren't able to before. Have a listen and be sure to Tony's socials and subscribe (links below). In this episode, we discuss: -The rise of online content -Creating value through content -The importance of personal branding -The evolution of HVAC TV -Content creation tips and challenges -Learning and teaching in hvac -Engaging with your online community -Getting comfortable on camera -Content creation strategies and inspiration -Editing and video quality -Using content to train and educate -Advice for new content creators Helpful Links & Resources: HVAC TV on YouTube Tony Mormino on LinkedIn Episode 197. Filters to Followers - Mastering the Art of Social Media for Education with "The HVAC Doctor" Matt Waxer Gary Vaynerchuk Book: Think & Grow Rich by Napolean Hill

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