Leave a comment or a question for Charlotte or Ton This podcast interview focuses on product innovation that has the power to shape a world in which every single person has the exact same chance to get hired for a job. My guest is Charlotte Melkert, Co-founder and CEO of Equalture. Charlotte has been recognized among the top 8 most talented female entrepreneurs of The Netherlands, Forbes 30 Under 30, and Sifted's top 14 European Gen Z Founders. She's been on her entrepreneurial journey together with her twin sister Fleur since June 2016. First, they started Female Investments to support high-potential female talent in the growth of their career. What they learned during that journey sparked the idea behind Equalture, which they founded in May 2018. Equalture is on a mission to shape the world of unbiased hiring by merging the art of neuroscience and gamification. And this inspired me, and hence I invited Charlotte to my podcast. We explore what's broken in the way we recruit talent today and why we should not accept the biases of resume-based hiring anymore. Charlotte shares the big lessons from her journey to create meaningful change and thereby drills into the importance of being crystal clear on segmenting and ruthlessly aligning product strategy around a bold vision. Lastly, she also talks about her key takeaways from not only surviving the adversity of the recent pandemic but coming out stronger altogether. Here's a quote from her: Nowadays, with every single feature that we are building in the platform, the question is always: Is this feature in line with the mission statement that we have as a company? The statement is: We want to shape the world of unbiased hiring. So, is the feature that we're going to build in line with that statement, or are we just building a feature because we get some customers here and there that are asking for some useful feature? During this interview, you will learn four things: That often, traction doesn't come from selling a product but by selling a mindset and using your product to put the mindset into practice How to avoid losing valuable capacity in your R&D department due to feature bloat Why rejecting or even firing a customer can be the best thing you can do to create a thriving business. That we can leverage your product in more ways than you maybe are aware of to create meaningful value For more information about the guest from this week: Charlotte Melkert Website: Equalture Leave a comment or a question for Charlotte or Ton Subscribe to the Daily Value Inspiration Get my free, 2 min daily reflection on shaping a B2B SaaS business no one can ignore. Subscribe here Learn more about your ad choices. Visit megaphone.fm/adchoices

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