#54 - Ilan Kasan, CEO of Exceed.ai - On how the combo of AI and a Sales rep can increase sales productivity by +80%

episode

Previously titled “Product Innovation: How the combo of AI and a Sales rep can increase sales productivity by +80%” — renamed by the publisher on Aug 12, 2026

The Remarkable SaaS Podcast not yet transcribed

▲ 0

Transcript

This episode hasn't been transcribed yet Upvotes decide what gets transcribed next — 0 so far. Sign in to upvote

recent transcribed audio

Entertainment Catch-Up: Presley Gerber, Phones in Theatres and Channing Tatum's Troll Account(?) 39 min · 24 Sep 2026 · Catch Up with Louise McSharry

US-China Extend Truce, NYT: Carney US Invasion Prep, More 10 min · 24 Sep 2026 · Bloomberg News Now

Nightcap Hour 1: Jaxson Dart OUT for SEASON + Deshaun Watson’s MESSAGE to Browns FANS + Todd Monken on BOO’s from Cleveland FANS 1h 16m · 24 Sep 2026 · Nightcap

Nightcap Hour 2: Will Cardinals TRADE Marvin Harrison Jr?! + Joe Burrow LOVES Playing on the ROAD + Seattle Seahawks SPYGATE + + Kevin Durant WANTS His MINUTES + Steph Curry’s RARE EYE CONDITION 1h 4m · 24 Sep 2026 · Nightcap

Nightcap Hour 3: Steph Curry’s RARE EYE CONDITION + How GTA 6 will IMPACT NBA + Jalen Duren TRIPPIN for rejecting $200M 1h 14m · 24 Sep 2026 · Nightcap

1AM ET 09/24/2026 Newscast 3 min · 24 Sep 2026 · Fox News Hourly Update

Report any issue

Source

Recorded19 Feb 2019

Publishermedia.rss.com ↗

Handlerec:12339451

Show notes

This podcast interview focuses on product innovation in the sales & marketing space that has the power to increase sales productivity by over 80%, and my guest is Ilan Kasan, Co-founder and CEO of Exceed.ai. Ilan has built an 18-year career in general management and product management for leading global technology companies including, Cisco, WebEx, Comeet and others. During this time, he’s proven to be a successful product leader with a track record in product, user experience, sales, marketing and building products users and enterprises love. September 2016 he co-founded Exceed.ai around the believe that sales reps time is precious and shouldn’t be wasted on menial, error-prone tasks. As such they developed an AI Sales Assistant that automatically contacts and engages every lead in a personalized and timely manner in order to qualify and book meetings directly on the reps calendar – allowing the reps to be laser focus on high priority prospects. This triggered me, and hence I invited Ilan to my podcast. We explore the challenges every sales person has in performing in their job and how the bulk of their time is spent on tasks that doesn’t use their competence in the optimal way. We also assess why a combo of Sales + AI delivers better results than simply trying to replace Sales with AI. Here are some of his quotes: “I was exposed to what I would say, the middle of the funnel, how difficult it is to manage a huge stream of leads. I saw how much time reps are spending in qualifying, getting back and trying to set appointments, talking to the wrong people. How much leads that marketing created, nobody actually does anything with them, or follows up one. So I understood that there is a real problem here that is not necessarily related to the size of the company, but rather the nature of the business. The problem is that when you get all those leads at the top of the funnel, you get a lot of noise. It takes a lot of time to work through all the leads and filter out the noise, it’s a very manual process. And we said, okay, this is repetitive, it repeats itself. So let's find a way to automate it.” By listening to this interview, you will learn three things: That to stand out in your market you have to deliver value beyond what ‘the others’ are delivering. Going the extra mile pays off – and sometimes this means pivoting your business That the value is in the data – and often the data is not there – meaning you have to find clever ways to gather it. This way you are not building a product, but a platform that gets smarter and smarter with every interaction. How your biggest competitor is often ‘doing nothing’ because of inertia or simply being sceptical (or fearful). The ultimate way out is positioning. See acast.com/privacy for privacy and opt-out information. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related