My first book, “Tame Your Tiger: How to stop your product business eating you alive“ was finally released this week and I couldn’t be more excited to share it with you! To really celebrate this momentous occasion, I’ve decided to spend this episode of The Resilient Retail Game Plan sharing an in-depth, behind-the-scenes look into the book, where I’ll discuss my writing process, who the book’s for and why I wrote it, as well as the key learnings and takeaways small businesses can hope to find within its pages. But today’s podcast comes with one major twist in the form of today’s guest - in that today’s guest is me! That’s right, it’s a Resilient Retail role reversal, where I’m being interviewed by none other than fellow author (‘Hype Yourself’) and PR expert, Lucy Werner. Throughout our discussion of the development and evolution of the book, we touch on numerous topics such as the lessons that small businesses can learn from big-budget corporate strategy, and the ever-present tension between the creative impetus that leads many people to start their own businesses and the need to be on top of your numbers. We also cover my favourite tip from the book and most importantly deconstruct the three problem areas that constitute an untamed tiger. Don’t forget - use the code: 10podcast to get £10 off your first month when joining The Resilient Retail Club, and get your copy of “Tame Your Tiger” at: https://uk.bookshop.org/books/tame-your-tiger-how-to-stop-your-product-business-eating-you-alive/9781788604048 Many thanks to Lucy for doing a wonderful job as today's host! Check out her services at https://www.thewern.com/lucy and pick up a copy of her amazing book “Hype Yourself here: https://www.hypeyourself.com/shopMentioned in this episode:Faire 50% offerUse the code GamePlan25 to get 50% off and free shipping with your first order at faire.comFaire 50% off - use code 'GamePlan25'Freebie downloadStock Freebie

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