140 | Building Your Business On A Budget: Steph Douglas of Don't Buy Her Flowers

episode

The Resilient Retail Game Plan - retail insights, retail trends and best practices not yet transcribed

▲ 0

Transcript

This episode hasn't been transcribed yet Upvotes decide what gets transcribed next — 0 so far. Sign in to upvote

More from The Resilient Retail Game Plan - retail insights, retail trends and best practices

Retail Christmas Stock Planning: How Much Should You Actually Buy? 18 min · 17 Sep 2026

Retail Christmas Promotions: 7 Ways to Drive Sales Without Discounting Everything 18 min · 10 Sep 2026

Retail Christmas Range: Stop Trying to Stock Everything 12 min · 03 Sep 2026

Retail Christmas Cash Flow: Four Ways to Ease the Squeeze 14 min · 27 Aug 2026

Retail Christmas Strategy: Why August Decides December 12 min · 20 Aug 2026

Retail Profit: Sales Down 23%, Profit Up 22% 21 min · 13 Aug 2026

All episodes from The Resilient Retail Game Plan - retail insights, retail trends and best practices →

Report any issue

Source

Recorded06 Apr 2023

Publisherfeeds.captivate.fm ↗

Handlerec:11738744

Show notes

In the third of my mini-series of discussions about building your business on a budget, I speak to Steph Douglas, founder of the thoughtful gifting company “Don’t Buy Her Flowers”. Steph started her small business back in 2014 after she was inundated with bouquets of flowers following the birth of her first child - although wonderfully well-meant, flowers just felt like just another thing for Steph to look after when she already had her newborn and herself to prioritise. Like most parents, she just wanted to treat herself to a hot cup of tea and experience some TLC, hence DBHF was born - with over 250 products to choose from, customers can make bespoke or choose readymade gift boxes that perfectly suit the person they are sending them to. In today’s episode, we discuss motherhood, finding connections through shared experiences and building communities organically. We also talk about influencer marketing and the importance of collaborating authentically and personally in order to engage your audience. We also chat about PR, how integral storytelling is to brand-building, and the importance of establishing your ‘brand pillars’ in setting and communicating your small business mission for yourselves and your customers. Check out Steph’s fantastic gifting options at: https://www.dontbuyherflowers.com/ And connect with Steph at: https://www.instagram.com/steph_dontbuyherflowers/ https://www.linkedin.com/in/stephdouglas/Mentioned in this episode:Faire 50% offerUse the code GamePlan25 to get 50% off and free shipping with your first order at faire.comFaire 50% off - use code 'GamePlan25'Freebie downloadStock Freebie

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.