In the fourth episode of my mini-series of discussions about building your business on a budget, I speak to Jayne Lasley, founder of “Fairlie Curved”. Originally started as a styling page on Instagram, Jayne took a modest £500 after losing her job in lockdown to attempt to create a fuller-bust clothing line - an idea informed by her own experiences of someone with a 30HH bust and an idea that had been on her mind since the final year of her degree in Textile, Fashion Design and Management. Only a few years on, her small business is thriving - boasting a dedicated community of customers and fans and an international demand for her products. In today’s episode, we discuss the vital importance of cultivating communities, listening to the needs and wants of your customers and bringing them in on the decision-making. We also talk about going the extra mile, repaying the support and appreciation you receive and effectively utilising user-generated content. We also touch on authenticity and trust, the value of a quick response and how being genuinely social can transform your business. Check out Jayne’s amazing brand at: https://fairliecurved.com/ And connect with her at: https://www.facebook.com/fairliecurvedstyle/ https://www.instagram.com/fairliecurved/ https://twitter.com/fairliecurvedMentioned in this episode:Faire 50% offerUse the code GamePlan25 to get 50% off and free shipping with your first order at faire.comFaire 50% off - use code 'GamePlan25'Freebie downloadStock Freebie

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“What did the council decide on item 42?” — answered with the speaker and the moment.