In episode 142 of The Resilient Retail Game Plan, I wrap up my short series about building your small business on a budget with my good friend and fashion brand consultant Elizabeth Stiles. Elizabeth and I share a lot of background and experience when it comes to the retail industry and understand the vital importance of sales strategy and skills when it comes to growing a business and that if small business owners don’t work on these areas they could end up with what amounts to a very expensive hobby! So, in today’s podcast, we talk about trying to shift our mindsets around selling, appreciating that it can be a mutually beneficial exchange and not you pulling a fast one on your unsuspecting audience. We talk about the art of conversation, seduction and the power of emotion when it comes to people's purchasing decisions. We also consider how we need to speak to our audience in different ways, understand that not everyone is ready to buy and that when things seem tough that we have to ‘sell through the silence'. Don’t forget - use the code: 10podcast to get £10 off your first month when joining The Resilient Retail Club. Check out Elizabeth’s services over at: https://www.elizabethstiles.co.uk/ And connect with her at: https://www.facebook.com/groups/TheFashionFeed/ https://www.instagram.com/elizabethstilesuk/ https://www.pinterest.co.uk/thefashionbrandclinic/ Mentioned in this episode:Freebie downloadStock FreebieFaire 50% offerUse the code GamePlan25 to get 50% off and free shipping with your first order at faire.comFaire 50% off - use code 'GamePlan25'

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“What did the council decide on item 42?” — answered with the speaker and the moment.