157 | Building In Sustainability And Changing The Fashion Business Model With Cally Russell

episode

The Resilient Retail Game Plan - retail insights, retail trends and best practices not yet transcribed

▲ 0

Transcript

This episode hasn't been transcribed yet Upvotes decide what gets transcribed next — 0 so far. Sign in to upvote

More from The Resilient Retail Game Plan - retail insights, retail trends and best practices

Retail Christmas Stock Planning: How Much Should You Actually Buy? 18 min · 17 Sep 2026

Retail Christmas Promotions: 7 Ways to Drive Sales Without Discounting Everything 18 min · 10 Sep 2026

Retail Christmas Range: Stop Trying to Stock Everything 12 min · 03 Sep 2026

Retail Christmas Cash Flow: Four Ways to Ease the Squeeze 14 min · 27 Aug 2026

Retail Christmas Strategy: Why August Decides December 12 min · 20 Aug 2026

Retail Profit: Sales Down 23%, Profit Up 22% 21 min · 13 Aug 2026

All episodes from The Resilient Retail Game Plan - retail insights, retail trends and best practices →

Report any issue

Source

Recorded03 Aug 2023

Publisherfeeds.captivate.fm ↗

Handlerec:11738727

Show notes

In episode 157 of The Resilient Retail Game Plan, I speak to Cally Russell, CEO and Co-founder of waste-free clothing brand ‘This Is Unfolded’, supporting children’s education and paying garment workers better wages. Cally inarguably posits that fast fashion and current retail models are killing the planet - but that they also create a bland customer experience. To change a global business model that is fundamentally flawed, Cally believes we need to create brands and production processes that are driven by communities and in collaboration with their customers, which is exactly what he’s doing with ‘This Is Unfolded’. In this podcast, we discuss educating people about the journey their purchases go on, the importance of identifying your best growth channels and extending the number of dopamine hits your customer experiences post-purchase. We also talk about how scaling bigger can take you away from your core customers as well as rethinking sustainability and circularity when it comes to the lifecycle of a product. Check out the amazing community-driven fashion range at: https://thisisunfolded.com/ Connect with Cally and ‘This Is Unfolded’ at: https://www.facebook.com/thisisunfolded https://www.instagram.com/thisisunfolded https://www.linkedin.com/in/callyrussell Mentioned in this episode:Freebie downloadStock FreebieFaire 50% offerUse the code GamePlan25 to get 50% off and free shipping with your first order at faire.comFaire 50% off - use code 'GamePlan25'

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.